• Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

Grede Is Good

A very candid chat with Jens Grede, the C.E.O. of Skims and member of the husband-wife team that turned Kim’s shapewear avocation into a fully realized category leader, replete with a likely I.P.O. and future liquidity event.

Jens Grede
Last week was a real inflection point for the shapewear-turned-intimates-turned-everything brand: Skims launched an instant-sellout collaboration with The North Face and opened a giant store in New York City. Photo: Darian DiCianno/BFA.com
Lauren Sherman
December 16, 2024

Every generation has its star retailers, the ones that change the way we shop. I’ve been tracking these characters for more than 20 years, writing extensively about the careers of Mickey Drexler and Les Wexner, two of the chief architects of the American mall. But who are the Mickey and Les of our generation? In many ways, advances in technology have made the algorithm, not the human, the star merchant.