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Phoebe Philo’s Founder Syndrome

Can the beloved designer, who created boho chic and changed what women wore, successfully navigate startup growing pains?

Phoebe Philo
Unlike at Chloé and Celine, Phoebe Philo has now endeavored to build her own company—taking on ample responsibilities that Richemont and LVMH once managed for her. Photo: Steve Eichner/WWD/Penske Media/Getty Images
Lauren Sherman
August 12, 2024

A few weeks ago, a friend sent me a screenshot of a refund from PhoebePhilo.com that had just appeared on her credit card statement. The multiple items she purchased, which cost thousands of dollars, were returned last fall, shortly after the brand had launched in October. I asked a number of other people who had also returned things, and their own experiences were mixed. Some received their money within 10 days, others not so much.