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Six years after an eye-popping $1 billion valuation, Pat McGrath Labs is still trying to translate its brilliant but media-shy founder’s magic into commercial potential.
The past decade was a boon for celebrity makeup artists launching their own brands. Charlotte Tilbury’s namesake made Hollywood glam attainable. Gucci Westman introduced the elegant and understated Westman Atelier. But it was Dame Pat McGrath, widely considered the most talented makeup artist of her generation, who truly shook the industry with her own label in 2015.
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