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Our Bode, Ourselves

Is Bode raising money from LVMH? Does Bode need the money? Is Bode really the next Ralph Lauren? Wait, is she actually a descendent of Mayflower lineage? Was she on the actual Mayflower?!? The mysteries behind a potential fashion power couple.

Designer and founder of the New York label Bode, Emily Adams Bode Aujla.
Designer and founder of the New York label Bode, Emily Adams Bode Aujla. Photo: JP Yim/Getty Images
Lauren Sherman
July 24, 2023

A couple of weeks back, I got a tip that Bode was talking to LVMH about a strategic investment. This was before the oh-so-precious New York label, founded by designer Emily Adams Bode Aujla, was the subject of a lengthy feature in New York magazine, but after a separate lengthy feature in GQ that wasn’t really pegged to anything in particular, other than Bode liking GQ and GQ liking Bode.