Hi, and welcome back to Line Sheet. I hope everyone is having a great time in Los Angeles in the lead-up to the Oscars on Sunday.

I’m sad to have missed fashion/deal superagent Dan Constable and Future PLC exec Hillary Kerr’s Carbs Before the Carpet dinner the other night at Sal’s Place. It’s the second year in a row they managed to wrangle all the important behind-the-scenes power players who make those Oscars dresses possible and feed them before the all-nighters commence. How did UTA & Co. pay for this given that Sal’s Place is cash only? Did some assistant have to unload all the petty cash? I’m sure an exception could be made…

Anyway, I hear it was a great, boozy party, with a killer gift bag that included Tiffany & Co. Elsa Peretti crystal dishes and Solawave wands (and of course, because it’s L.A., Flamingo Estate candles). Anyone who can get Brooke Pace and Karla Welch to come through in the lead-up to the Academy Awards red carpet deserves a gold star. Congrats to Dan and Hillary, the consummate A-plus students. I want to be there next year.

Today, Sarah “SShapiro@puck.news” Shapiro is here with your monthly dose of ShopMy vérité: the top products that people are actually buying via affiliate links. Some are great, some are lame, all tell us a little bit about the human (shopping) condition. Plus, why Ulta Beauty joined TikTok Shop—perhaps drafting a blueprint for other retailers to follow and maybe keeping Sephora on its toes?

Also mentioned in this issue: Serge Gainsbourg, Kecia Steelman, Point King Capital, Scott Hawkes, Amy Hawkes, Jennifer Fisher, Nell Diamond, La Ligne, Matthieu Blazy, Zizi Jeanmaire, the Salomon XT-6, Amelia Gray, Marlien Rentmeester, Bethenny Frankel, and more…

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For Fall Winter 2026, MALO offers an early view into what comes next. Grounded in the house’s long-standing commitment to quality without compromise, knitwear comes into quiet focus with elongated silhouettes, and generous volumes. Pieces are conceived to layer naturally—knits over shirting, coats over dresses—creating a dialogue between softness and discipline, with modern proportions. Cashmere is shaped with precision yet worn with ease, expressed in a mineral palette of stone, camel, slate, and deep chocolate. Designed and made exclusively in Italy, this is a considered view of the season ahead, shaped with clarity and intention.

Explore Fall Winter 2026.

Two Things You Should Know…

Sarah Shapiro

Luxury fashion’s Iran fallout: Since the U.S.-Israel strikes on Iran began at the end of February, store foot traffic across the Middle East has dropped sharply, and airport boutiques have gone dark—all expected results in a region where people live with a staggering level of daily uncertainty. According to a Bernstein report published Thursday, brands estimate that March regional sales will fall roughly 50 percent, shaving about 10 basis points off Q1 growth. Lessening the pain is a return to Covid-era strategies, with sales teams quickly pivoting from in-store coverage to personal outreach, working directly with V.I.C.s. The region’s client base is heavily weighted toward high-net-worth individuals who are already comfortable shopping this way.

Still, the economic impacts are real—and could be unpredictable. LVMH, Richemont and Kering have the most exposure, according to the report, with the Middle East accounting for roughly 8 percent of sales for each. Other factors are also in play, including energy inflation impacting shipping and product costs, higher travel costs, less tourism, and broader concerns about consumer confidence.
Ulta Beauty dips a toe in TikTok Shop: Ulta Beauty C.E.O. Kecia Steelman is making the leap into TikTok Shop, still largely terra incognita for a major retailer. (QVC is really the only other O.G. selling beauty on the platform.) Steelman’s strategy remains an open question. For starters, many brands carried by Ulta already operate their own competing shops on the app, including Medicube and Tarte, which made more than $90 million and $80 million, respectively, on TikTok last year, according to estimates from Charm.io, an e-commerce and TikTok Shop intelligence provider.

Notably, Sephora has yet to launch on TikTok Shop—which Rachel recently identified as one of the retailer’s challenges—giving Ulta a meaningful first-mover advantage. Ulta also has an opportunity to build loyalty on the platform by converting TikTok’s try-it-once culture into the repeat-purchase behavior that its loyalty program was built to drive.

Meanwhile, TikTok Shop’s U.S. beauty business is scaling quickly. Skincare generated nearly $600 million in 2025, up 126 percent year over year, according to Charm.io. Makeup reached $562 million, while fragrance totaled about $400 million.

This week, Ulta Beauty reported $12.4 billion in net sales for 2025, up 9.7 percent year over year, driven by more than 5 percent comparable-store growth, its acquisition of Space NK, and new store openings. The question now is what Ulta’s TikTok Shop bet will mean for the business. The news hasn’t impressed investors so far—earnings were strong but fell short of Wall Street expectations, causing the stock to plummet nearly 15 percent. Still, this is exactly the kind of bet the beauty retailer should be making.

And now, the main event…

The Week in Shopping: The Rise of the Easy Pant Shopper

Line Sheet’s latest exclusive data from ShopMy reveals that Americans have been binging on easy pants. Meanwhile, those white flats you see popping up everywhere aren’t just in your imagination.

Sarah Shapiro

While Paris, Milan, and New York have spent the past few weeks delivering fresh ideas on the runway—Matthieu Blazy’s redefined silhouette at Chanel, Celine’s sharp prep-leaning accessories assortment, etcetera—ShopMy’s February Top 10, shared exclusively with Line Sheet, tracked what people have actually been looking to purchase of late. And in February, America was shopping for unfussy pants.

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Explore Fall Winter 2026.

Five of the 10 items on the list this month were bottoms—three denim styles and two soft pants—painting a clear picture of a customer who wants to get dressed casually without thinking too hard. Ruti’s On the Loose work pant, AYR’s Secret Sauce jean, Rag & Bone’s Miramar track pants (a denim trompe l’oeil sweatpant with a track stripe down the side), Frame’s Gray jeans, and La Ligne’s Colby pants—its third consecutive month on the list—all share similar inspiration. They’re easy pieces built for real life. (Our monthly disclaimer here: ShopMy’s monthly Top 10 reflects the affiliate links that drove shoppers to retail sites where purchases were made—not necessarily the specific items ultimately bought.)

According to a source at La Ligne, sales of the Colby tripled in 2025 and have held steady as a staple rather than a passing trend. Ruti’s nylon-and-spandex, barrel-leg pants may follow a similar trajectory. The item jumped to the top of the list this month just as the brand opened a boutique on Madison Avenue on the Upper East Side. Frame’s Gray denim style—a collab with model Amelia Gray—launched a petite length in February, likely driving renewed interest. The regular length sold out in November 2025, when it first launched, and again in February. The company plans to continue restocking for now.

We are also witnessing a seasonal shift away from winter outerwear. Nour Hammour’s Sima grand shearling coat remained on the list from January’s Top 10, but only barely. Meanwhile, Hill House Home’s Clarisse jacket reflects an early-spring transition—and a growing category for Nell Diamond’s brand. According to an inside source, two of the brand’s top 10 styles so far this year are jackets. Last year, no jacket appeared in the top 25.

The list’s lone footwear item may say the most about how people actually dress in February: the Salomon XT-6, a $185 technical trail runner worn primarily by people who have never seen a trail. Google Trends shows its search interest climbing steadily to a peak last month—meaning this isn’t a pandemic trend that refuses to die. It’s actually accelerating. The fashion industry spent years insisting that ugly shoes were a provocation. Turns out they were just comfortable.

Rounding out the list is Negative’s Whipped Henley top, shared by more than 1,000 creators including stylist and influencer Marlien Rentmeester, former Real Housewife slash brand founder slash TikTok influencer Bethenny Frankel, and jewelry designer Jennifer Fisher. The matching track pant narrowly missed the top 10. Guest in Residence’s Wild Rag—the cashmere bandana that dominated layering this winter—also landed on the February list.

White Shoe Summer

If you’ve noticed white flats starting to appear everywhere as the snow melts and people put away those chunky Salomons, the early numbers seem to indicate a trend. According to Tagwalk, the runway search engine that turns shows into a database, white shoes appeared more than 900 times on Fall/Winter 2026 runways—a 342 percent increase from Fall/Winter 2025. Spring/Summer 2026 showed a similar jump, underscoring what people are already starting to wear and shop for. We’ll see if any of those brands start popping on ShopMy next month.

The shift is particularly visible in flat silhouettes. While white ballet flats are plentiful, the bigger driver appears to be a jazz shoe or low-profile oxford. Repetto’s Zizi Oxford—originally created for dancer Zizi Jeanmaire in the 1960s and later popularized by Serge Gainsbourg—has posted roughly 10 percent annual growth over the past three years, according to a source at the brand. Celine has brought renewed attention to the classic-but-niche style. The low-profile white sneaker—typically a Keds-style plimsoll—is close to the same look.

One brand that fell just outside ShopMy’s Top 10 was The Horse, a Sydney-based watches and leather goods company founded in 2009 by husband-and-wife team Scott and Amy Hawkes. Late last year, it raised capital from private equity firm Point King Capital, valuing the company at $50 million. (A spokesperson declined to comment on the financials.) But according to a company source, 50 percent of the brand’s growth over the past 12 months has come from the U.S. market, which accounts for 65 percent of its total revenue. The business, which remains entirely direct-to-consumer, partnered with ShopMy in mid-2025—offering a useful case study in how affiliate strategies and influencer relationships can help international brands enter the U.S. market.

Until Monday,
Lauren

P.S.: We use affiliate links because we are a business. We may make a couple bucks off them.

Puck fashion correspondent Lauren Sherman and a rotating cast of industry insiders take you deep behind the scenes of this multitrillion-dollar biz, from creative director switcheroos to M&A drama, D.T.C. downfalls, and magazine mishaps. Fashion People is an extension of Line Sheet, Lauren’s private email for Puck, where she tracks what’s happening beyond the press releases in fashion, beauty, and media. New episodes publish every Tuesday and Friday.

The industry’s go-to source for unflinching reporting on the trillion-dollar business of artificial intelligence - perhaps the single most important technology of our time. Ian Krietzberg, the powerhouse journalist behind The Deep View, delivers twice-weekly insights into the latest dealmaking and breakthroughs in A.I., and how the intersecting worlds of finance, entertainment, media, and politics are being transformed in its wake.

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