May 1, 2026

Hi, and welcome back to Line Sheet. For Friday Funday, we’ve got a brain massage for you: Sarah Shapiro is here with the season’s bestselling beauty products and gadgets, per our friends at affiliate marketing platform ShopMy. The results will surprise you (for real). Up top, I’ve got a roundup of all the recent C-suite vacancies in luxury. Plus, Sarah has a report on what the kids these days are buying, and a preview of what’s going to hit in stores this summer, according to Moda Operandi.

I’ve had a great 48 hours in New York. Last night, Glamsquad C.E.O. Dave Goldweitz and I hosted friends from Snap, Chanel, Max Mara, 831 Stories, Moda Operandi, Danessa Myricks Beauty, U Beauty, Monse, Create & Cultivate, Brigade Talent, and plenty more at Gem Home in Little Italy for one of Puck’s incredibly fun off-the-record dinners. I’m not sure there is another scenario where Alexis Page and Nicky Hilton Rothschild are breaking sourdough bread together. Thanks to Dave and his co-founder Giovanni Vaccaro for being the kind of people who love Flynn McGarry’s food.

Also mentioned in this issue: Natasha Denona, Leo Rongone, The Row, Sarah Pidgeon, April Hennig, Rainbow flip-flops, Molly Sims, Mary Phillips, #GlassSkin, Laura du Rusquec, Dr. Levine, Bethenny Frankel, Page Six, Luca de Meo, and more…

Three Things You Should Know…

C-suite casting call: There are a lot of C-suite gigs open in luxury right now—and a ton of mobility, as they say, at LVMH, where the human resources team is focused on prioritizing internal promotions. (The hope, I guess, is that when succession talk gets real in a number of years, there will be an army of experienced executives to support whoever ends up at the top.) At Kering, the most coveted job is the top seat at Bottega Veneta, left empty by Leo Rongone, who moved over to Moncler. Kering C.E.O. Luca de Meo has made it a priority to improve profit margins at Bottega, and while there’s a chance he’ll also promote within the group, the speculation is that he may choose an executive from outside the industry to supercharge the high-potential brand.

Elsewhere: There’s the Versace C.M.O. job, or whatever they end up calling it; multiple C-suite-level positions at The Row, in both merchandising and operations; and the Lemaire C.E.O. role. This week, word got around that C.E.O. Laura du Rusquec was out at Ganni (there’s an interim filling in for now). As far as I know, Marni is still looking for a C.M.O. And of course, there’s the Lanvin C.E.O. position. What else?

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Sarah Shapiro

The girls of summer: With school ending soon (my kids have less than 20 days left), I’ve already seen the teen seasonal switch and trends changing. So I reached out to Selleb, a fashion tech startup that tracks consumer spending, to confirm what I was seeing with their data. Among the highlights: Secondhand trading activity is up 60 percent since last year, and Aritzia is clearly the apparel brand of choice for teens in New York, Los Angeles, and London—especially the Smooth Matter Tower Top and halter neck styles. (Trendalytics confirms that halter necks are up 106 percent year over year, displacing last spring’s babydoll tops.) Meanwhile, those same shoppers are flooding Depop and Vinted for vintage Ralph Lauren and no-brand name basics. On social, OOTDs now read “Depop” instead of brand names.

We’re also tracking a few new trends. Rainbow flip-flops, which hit a Google Search peak in late March, are holding steady, with girls on TikTok documenting the inevitable switch from prom heels to Rainbows before their nights end. Finally, shimmer lotion is up 910 percent year over year, per Trendalytics, with teens preferring Sol de Janeiro and Victoria’s Secret.
Speaking of summer…: Moda Operandi’s annual Club Moda La Isla capsule—a multibrand assortment featuring exclusive products—launched April 16, and its first week of sales is already signaling where the summer market is headed. Multiple styles from Conner Ives and La Veste sold out in the sale’s first 24 hours. Gross order value is up 17 percent year over year. But the real outlier is fashion jewelry, which surged 1,300 percent year over year—easily the biggest winner in the mix. The underlying trends are hot shorts, gold lurex, and scarf dressing—halter tops, pareos, and caftans—alongside vintage-inspired accessories.

The breakout brand so far is La Veste, a Spanish label that is exclusive to Moda Operandi outside of its own e-commerce site. Four of the top five styles by units sold come from the brand, including the Pippi pants, which hit a 97 percent sell-through early. As Moda Operandi president April Hennig told me, “We’re such a great testing ground for brands to be able to try something new, be experimental—and the customer loves that.” The flip side, she noted, is that her customer “moves on pretty quickly.”

And now, the main event…

This Week in Shopping: Dirty Beauty and Derma-Devices

Clean beauty is out, and algorithm-driven glam is in—where $25 blushes, influencer flywheels, and TikTok-fueled impulse makeup hauls beat virtue signaling, while $500 LED masks capture the real margin.

Sarah Shapiro

Not so long ago, “clean” was the defining buzzword in beauty. Brands underwent reformulations, certifications, and ingredient purges, and built marketing around virtue. That time has passed. According to Charm.io, which analyzes e-commerce and TikTok Shop data, the top 15 beauty trends on TikTok have nothing to do with clean beauty. Now, it’s all #KoreanSkincare, #GlassSkin, #HairRegrowth, and #AntiAging. Got it?

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ShopMy data tells the same story. I partnered with the platform to pull top affiliate links from January through April—a window capturing a Sephora sales event and Ulta’s 21 Days of Beauty. Interestingly, the top 10 products weren’t clean alternatives or multistep skincare rituals. Instead, they included self-tanner, blush, dry shampoo, two foundations, and a liquid eyeshadow. (Reminder: ShopMy reflects links that drive shoppers to retailers, not necessarily the exact items purchased. And every brand in the beauty top 10 list is a ShopMy partner.)

Rhode’s Pocket Blush ranked among the top three by volume. At $25—the lowest price on the list—it moves on scale. During Sephora’s April sale, multiple shades, along with the Peptide Lip Tint, sold out in stores and online, and more than 17,000 creators shared it. The brand also tapped Love Story’s Sarah Pidgeon to front a new shade launch.

Loving Tan’s 10 Minute Express Self-Tanning Mask surged to No. 1 after more than 800 influencers linked it, including former Real Housewives of New York City star Bethenny Frankel, who promoted it across her main Instagram and TikTok, and again via her secondary account, “The List by Bethenny.” Page Six amplified the mention, extending the link cycle. The product also featured in Ulta’s Beauty World Event—an obvious affiliate flywheel. Likewise, K18’s AirWash Dry Shampoo became a Sephora sale staple, with more than 3,000 creators linking to it. Armani’s Eye Tint Liquid Eyeshadow drew similar volume, boosted by YSE founder and podcaster Molly Sims, who featured it on Lipstick on the Rim and in a Substack roundup.

Another standout: Patrick Ta’s Crème & Powder Blush Duo, shared by more than 10,000 creators. Two other makeup artist brands cracked the list: foundations from m .ph by Mary Phillips and Natasha Denona—both relatively new launches benefiting from the trial momentum during the Sephora event.

U Beauty, which appears twice in the top 10 (with the Sculpt Neck Concentrate and Super Hydrator), wasn’t buoyed by any particular viral moment. The brand has been on ShopMy since the platform’s early days, and essentially treats it as a performance marketing channel—doling out gifts to influencers and then tracking who is organically mentioning the brand and converting their audiences. U Beauty then directs money into paid campaigns to further incentivize creators who are already sharing their products.

Red Light Shopping Therapy

Devices are a different conversation—and a different price tier. While the top beauty products average $54 at retail, the top device, CurrentBody’s LED Light Therapy Mask, retails for $470. Every SKU in the top four exceeds $300. These are not impulse buys.

CurrentBody appears four times in the top 10 and, along with Ziip and Tria, is owned by The Beauty Tech Group, a U.K.-based company consolidating the at-home beauty tech market. Consumer Edge data shows that the $400–$500 range now accounts for 31 percent of CurrentBody’s U.S. transactions over the past 91-day period—up from 10 percent two years ago. According to its annual report, The Beauty Tech Group’s 2025 revenue was €125.8 million, up 59 percent year over year. A CurrentBody hair growth helmet, retailing at $860, nearly doubled its purchase share year over year.

For those not on Dr. Levine’s waitlist, this is where the money is going.

The Week in Feedback…

On W Youth’s apparently controversial name: “Please tell Sara Moonves that it should be called Gen W.” —Amanda Dobbins (no charge, just invite her to parties)

On Salone (it never ends): “These days, I read so much about socializing at fashion events but very little about industrial design. I mean… thousands of people still come to Milan to check what is new in the design industry. Not to line up for a fashion party. They spend days at the Fiera in Rho, where I never saw an influencer! The most frequent table conversation this week in Milan between real design people was not Demna’s tapestry or Prada’s pottery: It was about the new direction that Piero Gandini, the visionary and controversial executive chairman of the B&B/Flos Group, is taking the industry.” —Stefano Tonchi

On being Bobbi Brown: “This week reminded me about the one thing I loved about Bobbi Brown—the perfume Bobbi Brown Beach. I ordered a bottle right after reading this. Can’t wait to enjoy some high-school nostalgia this summer.” —Our favorite lawyer

On Dior–Delphine–Jonathan: “It will work. It was never Chanel. It will never be Chanel. If only the debuts had been spaced, everyone could have had their moment.” —A brutally honest LVMH insider

Until Monday,
Lauren

P.S.: We use affiliate links because we are a business. We may make a couple bucks off them.

Puck fashion correspondent Lauren Sherman and a rotating cast of industry insiders take you deep behind the scenes of this multitrillion-dollar biz, from creative director switcheroos to M&A drama, D.T.C. downfalls, and magazine mishaps. Fashion People is an extension of Line Sheet, Lauren’s private email for Puck, where she tracks what’s happening beyond the press releases in fashion, beauty, and media. New episodes publish every Tuesday and Friday.

Puck’s daily art market email, anchored by industry expert Marion Maneker, offers unparalleled access to the mega-auctions and galleries, elite buyers and sellers, and the power players who run this opaque world.

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