More Saks Global Fallout & The “Boy Smells 2.0” Scandalette

boy smells perfume
The core audience for the Boy Smells relaunch isn’t readers of The Cut but rather younger, Gen Z consumers. And among the cohort that buys cupcake-scented body mists, the reboot seems to be a hit. Photo: Courtesy of Boy Smells
Lauren Sherman
&
Rachel Strugatz
April 28, 2025

Line Sheet, the ultimate fashion industry bible, offers daily intel from Lauren Sherman, Rachel Strugatz, and Sarah Shapiro on every aspect of the business and its biggest players. (Sign up here to get it in your inbox.) Here’s the latest you need to know: