When beauty influencer Mikayla Nogueira, beloved for her huge personality and huge Bahston accent, launched a skincare brand, Point of View, last week, that was all the industry could talk about. The line debuted with five “skin prep” products, intended for use before makeup application, as well as various milks and glazes that retail from $22 to $38, the most expensive item being a whipped, soufflé-like moisturizer. Initially, some industry observers were surprised that an influencer known for maximalist makeup looks would launch skincare. Why buy a barrier-boosting moisturizer from Nogueira when there are similar products from Tatcha or Dieux? What authority does this self-taught makeup artist have in skincare?