Vuitton’s Retro Trick & Gucci’s New Story

News and notes on the goings-on at LVMH and Kering—the troubles at Dior, Kim Jones rumors, LV’s revival of the Murakami collab, and Gucci’s new comms strategy. And whether any of it even matters if Trump’s tariff policy is fully realized.

The Murakami collab was famously first introduced in 2003 and was hugely successful, generating more than $300 million in its first year alone, and still commands high prices on the secondary market. Photo: Julien M. Hekimian/Getty Images

Lauren Sherman

November 7, 2024

For two decades, as the luxury industry consolidated and became a powerful cultural force, it seemed as though anything the brands put forward—from merch on the runway to logos on everything—was accepted as gospel. During the past few years, though, category fatigue has set in. Consumers started to feel tricked by the higher and higher prices, and they began seeking alternatives to commodified high-end fashion.