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Life After The Bucket Bag

Mansur Gavriel has experienced all the feels of our capricious industry in just a decade: a once-in-a-lifetime product, investor frenzy, a humbling, some misses, an executive shuffle, and more. And yet, they’ve lived to tell the tale, and with optimism.

Rachel Mansur and Floriana Gavriel at the American Apparel & Footwear Association’s 40th Annual American Image Awards in 2018. Photo: Dave Kotinsky/Getty Images
Lauren Sherman
December 11, 2023

About six months ago, Rachel Mansur and Floriana Gavriel, the co-founders of Mansur Gavriel, invited me to lunch. Of course I said yes: I happened to be heading to New York, I like them, and I was also curious to know what in the world was going on with their company, which had felt all the feels of this capricious business in about a decade: a swift and unprecedented rise, life under investor rule, management headaches, a humbling, and then, it seemed, something of a revival.