We’ve reached the point in the devolution of the human species where unfounded rumors about the alleged impecuniousness of Kylie Jenner—next-gen Kardashian, certified centimillionaire (but not billionaire), and cosmetics entrepreneur par excellence—have invaded TikTok with ferocious velocity. The first installment of a highly unbelievable three-part series, “The Disastrous Demise of Kylie Cosmetics,” has amassed more than 9 million views. Creator Nick Reardon, host of podcast Share Your Screen, makes a purely unconvincing case that the 26-year-old is nearing financial ruin—citing the counterintuitive fact that she “out of nowhere launched three businesses’” in the last several months, including Spritzer, a canned vodka soda; Khy, a Wardrobe.NYC-esque clothing line; and a perfume (which is actually part of her existing beauty business). Other non-evidence includes Jenner cutting the list price of her Beverly Hills home—the one she owned with Travis Scott, which has been on and off the market since they broke up—from $21.9 million to $17.9 million.