Jen Rubio’s New Manhattan Outpost & Inside Instagram’s Creator Awards

Jen Rubio
The store, which will be a classic concept shop, selling clothes and lots of other stuff, will be called Elsa, after Schiaparelli, Peretti, and… Rubio’s mom. Photo: Lexie Moreland/WWD/Getty Images
Lauren Sherman
&
Sarah Shapiro
October 7, 2025

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