Is NikeSkims a Hit?

nikeskims
If NikeSkims becomes the next Jordan, all those minor annoyances will wash away, but the bigger issue is one of plain aesthetics. Photo: Taylor Hill/FilmMagic
Lauren Sherman
October 13, 2025

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From the outside, it was nearly impossible to tell how well NikeSkims, the inelegantly named partnership between two distinctly divergent megabrands of varying scale, actually did when it launched on September 26. After all, the collection arrived in the midst of all the designer runway debuts, and Nike had two other launches that same week: the return of Tom Sachs after his sorta cancellation, and the debut of Jacquemus’s moon shoe. Meanwhile, evaluating online chatter and sentiment can be a fool’s errand, and selling out of stock is often merely an indication that merchants miscalculated how something would actually perform. (Some trendier NikeSkims styles sold out, but most remained available to purchase, at least online.)