Just after Labor Day, about 40 employees were laid off at Goop, the celebrity lifestyle-cum-wellness company founded and run by Gwyneth Paltrow. Among the departed was C.M.O. Lauren Johnston, a former Google marketing executive who’d been hired only eight months earlier. Needless to say, the vibes are somewhat less than immaculate at the 16-year-old e-commerce company, which remains unprofitable. Last June, shortly after I wrote a piece revealing that Goop’s affordable beauty and wellness line, Good.clean.goop, was in the “bottom 15” at Target, Paltrow launched an investigation into who, exactly, leaked that statistic. In the aftermath, a handful of people were laid off—ultimately for unrelated reasons.