Gagosian Plays the Hits

Larry Gagosian
Gagosian knows his audience, and he understands that, in sales, having an opportunity to start a conversation is as valuable as having something to sell. Which is why we’re seeing two big shows of two very famous artists with nothing officially for sale. Photo: Cindy Ord/VF25/Getty Images
Marion Maneker
April 20, 2025

Larry Gagosian turned 80 yesterday, but he’s not looking to wind things down. Instead, Gagosian seems to be gearing up to make the most of what suddenly seems like a potentially resurgent and revitalized art market. After unexpectedly losing the lease on his flagship Madison Avenue gallery space when Bloomberg Philanthropies pushed them out, Gagosian renovated his 24th Street gallery, adding office space for some of those displaced, and improving the flow and integration of the exhibition spaces. (We will have to wait to see what goes in the renovated street-level spaces at 980 Madison.)