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Fashion’s Villain of the Year Is…

The demanding, annoying, and increasingly necessary “client”—from the desperate poseur buying the Louis Vuitton money clip to the oil heiress dropping $500,000 on a custom couture look. Like entertainment, politics, and media, the fashion industry has been laid low by the depths of post-monoculture influencer economics.

Hayley Sullivan Cannes Film Festival Party
In retrospect, 2025 was the year that the client truly became a nightmare, but this dynamic also reflects a larger, often unspoken reality: Despite their desire to be ahead of the trends, fashion people are lemmings who will typically buy whatever bill of goods they are sold. Photo: Hippolyte Petit/BFA.com
Lauren Sherman
December 22, 2025

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Late last week, the influencer-editor Bryan Yambao, better known to his ~900,000 followers as Bryanboy, sent me a playful D.M. on Instagram: “Am I fashion’s villain of the year?”