• Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

Farfetch Dreams vs. Realities

Once upon a time, Farfetch seemed like the future of online luxury—and fabulous boutique brands and beauty and even a secondary market for sneakerheads. Is the YNAP deal its white whale, or the prelude to another public failure?

Farfatch C.E.O. José Neves and president Stephanie Phair.
Farfatch C.E.O. José Neves and president Stephanie Phair. Photo: Gareth Cattermole/Getty Images
Lauren Sherman
October 19, 2023

In September, by the time that Milan Fashion Week rolled around, it had been several months since the founders of New Guards Group, Davide De Giglio and Andrea Grilli, exited the business that they’d sold four years earlier to Farfetch, the luxury marketplace, for an enterprise value of $675 million. And yet, on some level, the reality of their departure was only just sinking in.