Say what you will about the leadership at the Estée Lauder Companies, but they sure know how to spin the massive layoffs that have become regular electroshock events at America’s largest beauty conglomerate. First there was “Leading Beauty Forward,” which cut 2.5 percent of E.L.C.’s workforce in 2016; then there was “Project Fuel,” a few years ago, which “consolidated roles and fired a substantial portion of the field team” in North America, according to an insider. The latest reduction in force came under the inspiring moniker “Beauty Reimagined”—downsizing staff by 4,000 people, DOGE-style, on top of the 3,000 or so employees who were released last year, for a combined total of nearly 12 percent of Estée’s workforce.