Too Faced, Too Furious

Jerrod Blandino too faced
Though Too Faced may not need as much help as some of Lauder’s other properties, creating a follow-up to a wildly successful hero product is near impossible. Photo: Dave Kotinsky/Getty Images for Too Faced
Rachel Strugatz
March 19, 2025

It’s been a pretty quiet few months for The Estée Lauder Companies as new C.E.O. Stéphane de La Faverie and his deputy, chief brand officer Jane Hudis, work to stabilize a portfolio of more than two dozen brands, including some of the biggest beauty lines in the world. This week, I’m told, de La Faverie is hosting all of the group’s global heads in London to further discuss ELC’s ongoing Beauty Reimagined “action plan,” set priorities for its newly formed “clusters,” and, perhaps, finally identify who will lead the makeup unit. (Hopefully, someone will also be held accountable for making this man Estée Lauder’s new “sleep ambassador.”)