Brynn Wallner, better known as @dimepiece, has some 56,000 Instagram followers who devour her female-forward watch content. (“Dimepiece” rhymes with “timepiece,” but “dime” is also slang for an attractive woman, as in a 10… you get it. Alas, she says she would pick a different handle if given a second chance.) On Wallner’s IG account, there are photos of celebrities wearing watches, selfies of her own watch-adorned wrist, snapshots from her life, and memes (e.g., “You keep me wanting more … No, seriously. Buy me a Cartier Baignoire.”) On her website, also called Dimepiece, she interviews women about their watch collections and/or first watches (“First Dimers”) and posts educational content—the kind of information that Wallner herself was looking for when she first became interested in the category.