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Why is Charlotte Tilbury—both the brand and its famous founder—so upset about the latest iteration of the dupe market? It’s a pain in the neck, sure, but fans contend that it’s democratizing the beauty counter. Either way, Charlotte’s battle is a sign of some larger challenges to come.
Dupes—cheaper versions of expensive items that mostly look and feel the same—will always be a feature of the fashion industry. To be clear, these are not the illicit knockoffs of Prada and YSL handbags that made Canal Street famous––we’re talking legitimate imitation merchandise sold at Amazon Marketplace, Target, and even on the higher rungs of the fashion business.
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