The Outdoor Voices Turnaround Bros

outdoor voices
With Outdoor Voices, I suspect, the Consortium Boys are also hoping to achieve something similarly dignified while also doing their thing. Photo: Cait Oppermann/Courtesy of Outdoor Voices
Lauren Sherman
June 3, 2024

Outdoor Voices, the perennially troubled millennial activewear brand that has cycled through multiple leaders and layoffs following the ouster of founder Tyler Haney in 2020, now has a new owner: Consortium Brand Partners. The transaction was an asset sale, meaning that Consortium bought individual parts of the company rather than the whole shebang, wiping away the debts and other nuisances along the way. Longtime executive Katie Siano is staying on, and other previously laid-off Austin-based employees will return, but investor Ashley Merrill, the self-assigned savior who swooped in to rescue the business last year, is out.