A P.R. Consolidation Play & Fashion’s Substackification

Nell Diamond
Over the past decade, a growing number of businesses have opted to reduce their reliance on traditional P.R.: Instead of racking up magazine credits that are hard to track or waiting patiently for that golden goose Styles section profile, they’ve invested more in their own editorial, marketed directly to consumers via owned and operated channels. Photo: Masato Onoda/WWD/Getty Images
Lauren Sherman
&
Sarah Shapiro
May 9, 2025

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