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Area Man Scores League Rights

We’ve entered a brave new world in which individual YouTube creators are signing deals with leagues for limited sports rights—perhaps foreshadowing an era in which viewers get to choose from 1,000 different Manningcasts.

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Harry Kane
The Goldbridge-Bundesliga deal is the most expansive and highest-profile to date, and will likely inspire other leagues to partner with YouTubers. Photo: Richard Sellers/Sportsphoto/Allstar/Getty Images
Julia Alexander
August 26, 2025

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While leagues and networks continue to battle it out for astronomically expensive and highly lucrative sports rights, the next wave of competition might actually come from individuals. Last week, Mark Goldbridge, a popular YouTuber who runs a Manchester United channel with more than two million subscribers, secured the rights to 20 live games from Bundesliga—a German league with superstar teams like Harry Kane’s Bayern Munich and Gregor Kobel’s Dortmund.

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