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YouTube’s Full Swing

From viewership to participation, golf is having one of its best seasons in recent memory. And as it becomes cool(er) again among young people, YouTube is at the center of how it’s connecting with top players.

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Bryson DeChambeau
Golfers like Bryson DeChambeau are nearly as invested in the business of their YouTube channels as they are in professional golf itself. Now, finally, so are the leagues. Photo: Gregory Shamus/Getty Images
Julia Alexander
July 15, 2025

Golf is having an incredible year. The PGA Tour is averaging about 3.1 million viewers on CBS and NBC; Justin Thomas’s win at the RBC Heritage averaged 4.4 million viewers (the most-watched final round in 23 years); and viewership at the Masters was up 33 percent year-over-year, making Rory McIlroy’s win the most-watched Augusta Sunday since 2018. Indeed, despite the sport’s well-chronicled interfamily feud—the Saudis’ LIV Golf, for what it’s worth, continues to be dwarfed by the Tour—there’s no denying that people, and especially young people, are once again interested.

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