With each new deal, YouTube’s role in sports media is becoming ever more firmly established—from the $2 billion it’s paying each year for Sunday Ticket to C.E.O. Neal Mohan’s recent decision to spend a pretty penny on this week’s Friday night game between the Chiefs and the Chargers. (Although financials weren’t disclosed, Peacock paid $105 million for the same game.) The company’s maneuver to poach Justin Connolly from Disney, despite some minor legal love taps on both sides, also suggests that it views sports as a core ingredient in its attempt to create a TV-oriented service. And, of course, YouTube has unique levers at its disposal, like tapping creators iShowSpeed and Roberto Morales to provide alternate simulcasts of the Chiefs-Chargers game to their combined 50 million subscribers.