Over the past few years, Netflix co-C.E.O. Ted Sarandos, who isn’t exactly known for keeping his thoughts to himself, has hammered on one talking point above all others: TV is Netflix, and Netflix is TV. And that’s certainly become more and more true with each passing year. The company’s latest move, which fellow co-C.E.O. Greg Peters touted as a “first of its kind partnership,” will offer live television content from France’s TF1 free-to-air linear channels to Netflix subscribers in the country for no additional fee. For Netflix, which reported more than 10 million French customers in 2022, but hasn’t disclosed country-level growth since, this is a meaningful engagement play for existing subscribers and a customer-acquisition tool for new ones in a market where linear TV still accounted for 60 percent of all viewing in 2024, per Dataaxis.