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The Bloomingdale’s-Nordstrom Turf War

With Saks preoccupied with post-merger integration and financial restructuring, Nordstrom and Bloomingdale’s are battling it out to scoop up as much of its market share as possible. That means retail talent is up for grabs, brands are being wooed, and the fight for number two is heating up.

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Olivier Bron
Under C.E.O. Olivier Bron, Bloomingdale’s is pivoting from its late ’90s and early aughts emphasis on young Eastsiders (a.k.a., its Y.E.S. department) to instead chase luxury shoppers who previously sought out Neiman Marcus, Saks, and Bergdorf Goodman for more luxury labels and experiences. Photo: Lexie Moreland/WWD/Getty Images
Sarah Shapiro
November 6, 2025

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On Saturday afternoon, I arrived at Stanford Shopping Center to enjoy an afternoon of channel checking—an old habit from my days in corporate retail that has since become something of a weekend pastime. The upscale outdoor mall was busy: There were lines at On and Skims, and sales associates at Hermès were fully occupied with shoppers. 

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