One of the main themes of Netflix’s famous Culture Memo is the premium the company puts on data: using “data to inform intuition,” for instance, and making candid decisions based on performance and information. And true to form, over its 20 years, the streamer has collected an enormous amount of audience data. And in the process, a lot has been learned about what co-C.E.O. Ted Sarandos likes to call “sports-adjacent” programming. With shows like Drive to Survive and Break Point, Netflix has carved out a role as sports’ benevolent parasite, creating content that boosts interest in leagues whose live games, matches, or races are broadcast elsewhere.