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The Zaz Sports Streaming Fallacy

As the dust continues to settle on the Warner Bros. Discovery partition, David Zaslav’s decision to leave live sports coverage on the curb has baffled the sports media world.

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Alexander Zverev 2025 french open
Sports are definitionally large and being choosier isn’t a poor strategy: it’s a reflection of what works for his streamer, and what works for sports in streaming. Photo: Clive Brunskill/Getty Images
Julia Alexander
June 17, 2025

All of last week, amid the industry-resetting news that David Zaslav was splitting Warner Bros. Discovery into two companies—one focused on the growing studios and streaming business, the other stocked with the still profitable but shrinking cable channels—one question kept popping up in my texts from various streaming executives: Why wasn’t sports a bigger component of WBD?

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