Can EA Sports Get in the Game?

madden 26 ea sports
The line between video games and the sports they simulate has blurred—games are increasingly treated like spectator sports, and sports themselves have become ever more gamified. Photo: Courtesy of EA Sports
Julia Alexander
October 7, 2025

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Last week’s news that the Saudis, alongside Silver Lake and Affinity Partners, would be taking Electronic Arts private for $55 billion elicited the predictable hysterical reactions—from fretting over what it means for EA’s 14,500 employees to outrage over the source of the money. EA Games, after all, is one of the largest video game publishers in the world, with franchises like Madden, FIFA (now called EA Sports FC), The Sims, Need for Speed, etcetera. A leveraged buyout led by Saudi Arabia’s Public Investment Fund (PIF) was never going to be popular. But it’s worth keeping an open mind about what EA Sports, the company’s biggest division, could become once freed from the pressures of a public market.

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