Jimmy on the Spot

jimmy pitaro
Pitaro’s team must achieve what no other streaming platform, including Netflix, has yet managed to pull off: transforming itself into a multifaceted, multi-operational service, combining live games with betting, fantasy sports, articles from trusted reporters, and live updates from ESPN personalities. Photo: Celeste Sloman for The Washington Post/Courtesy of Getty Images
Julia Alexander
May 20, 2025

Perhaps the most important thing we learned last week, when Jimmy Pitaro formally announced ESPN’s new streaming service, is what this long-awaited product is not. For one, it won’t be called Flagship. More importantly, it won’t be the next Netflix. Indeed, the decision to simply name the new service ESPN befits Disney’s appropriately cautious ambitions for its new direct-to-consumer product.

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