For an industry that’s supposedly dying, cable TV is showing rare signs of life: ESPN is in advanced talks to acquire the NFL’s media arm; Charter’s cable distribution business cut its churn rate by 80 percent year over year; and, most intriguingly, NBCUniversal, which shuttered NBC Sports Network four years ago, is reportedly considering launching a new cable channel to simulcast sports that have moved exclusively to Peacock. Rather than try to re-create ESPN, FS1, or NBCSN—after all, cable is in irreversible decline—the new network would use a skinny bundle strategy to complement Peacock and appeal to price-conscious customers frustrated with traditional cable bloat.