I admit I was a little taken aback when Adam Silver acknowledged last week that the NBA has become a “highlights-based sport,” as younger fans with iPhone-poisoned attention spans increasingly follow players on Instagram and TikTok instead of, you know, actually watching a game. “There is a huge amount of our content that people can essentially consume for free,” the commissioner said at a press conference following an NBA board of governors event. “So, Instagram, TikTok, Twitter, you name it. … Your content is not behind a paid firewall.”