A couple of weeks ago, while I was walking around the Arc de Triomphe in Paris, waiting to catch a ride to see the David Hockney show at the Fondation Louis Vuitton, a city bus breezed by with an advertisement on the side for Max’s The Last of Us. Seeing the ad reminded me of one of my recent conversations with David Zaslav, the C.E.O. of Warner Bros. Discovery, the parent company of Max, HBO, the Warner Bros. movie studio, and a bunch of linear television channels such as CNN and Discovery. In those chats, Zaz never failed to remind me about his effort to make WBD more international, and how HBO and Max were becoming increasingly available in a variety of new countries and with increasing popularity. When I saw the bus go by, I couldn’t resist texting Zaz about the street scene. “We’re global ya know…” I wrote, mimicking one of his familiar phrases. “Love that!” he shot back. “MAX is firing on all cylinders.”