Poor Peloton, that rare beacon of Covid hope that is now likely to experience the other side of life in the public markets. It will take its place in the overhyped gym equipment pantheon alongside the venerable Stairmaster, the clunky Nordictrack (version 1.0), not to mention the many other failed businesses that tried to make a virtue out of group fitness. At least SoulCycle never marketed itself as a social media company.
Winter Is Coming for Wall Street
William D. Cohan
January 23, 2022
