WAG the Art Market

Winston Artory Group
Nanne Dekking, a former head of private sales at Sotheby’s, founded Artory nine years ago as a blockchain-based art data firm; the new company is a 50/50 merger with Winston, which Elizabeth von Habsburg formed 15 years ago after defecting from Gurr Johns, the leading independent art appraisal firm at the time. Photo: Courtesy of Winston Artory Group
Marion Maneker
July 23, 2025

Winston Art Group, one of the market’s two main art appraisal firms, has announced a merger with Artory, an art and data venture originally backed by Hasso Plattner, to forge the new firm called—wait for it—Winston Artory Group. The combined company aims to offer wealth managers greater visibility into the asset value of their art. What’s interesting about the deal, however, is that it arrives as the art market has lost much of its mojo. Public transactions are down, and there’s the perception that the top of the market has slowed to the point where valuations are falling.

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