A couple of weeks back, the Armani P.R. team sent out a statement noting that the company’s founder, Giorgio Armani, would not be taking his bow at the menswear shows in Milan—the first time in his 50 years in business that the designer, who turned 90 last year, would be absent. They were smart to get ahead of the story, noting that he was recovering from an illness, and explaining that he was determined to be present for the Armani Privé show in Paris on July 8, during Couture. But it nevertheless became a headline, picked up by the BBC and The Guardian.