Armani Dealers

Giorgio Armani Fall/Winter 2024-2025 paris fashion week
Armani is back in the zeitgeist: The rise of corporatecore has piqued interest in Armani jackets on the secondhand market, and brand sales are up double digits year over year in the U.S. Photo: Marc Piasecki/WireImage
Lauren Sherman
October 30, 2025

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The Hedi Slimane-to-Armani rumors simply won’t die—even though, as recently as this week, the company once again shut them down with a big denial. At this point, the whole thing feels A.I.-generated, like those Pretty Woman 2 movie posters that keep popping up on my Instagram feed. There are many reasons why it would be ill-advised for Armani to bring in a new creative director less than two months after the passing of its singular founder. Most importantly, any person of stature would understandably be wary of the late designer’s much-scrutinized will, which requires his heirs to sell 15 percent of the company to a new investor within 18 months, with the opportunity to increase that holding to 49 percent in a few years.

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