We Need to Talk About Alessandro

Alessandro Michele
The consumer hangover from Michele’s era-defining Gucci run was real, and while loyalists were still keen to follow him to Valentino, the prices and macroeconomic factors made conversion difficult. Photo: Thomas Razzano/BFA.com
Lauren Sherman
September 4, 2025

Join Puck to listen to this article

Someone remarked to me recently that the biggest fashion mistake of the last decade was the Gucci–Alessandro Michele breakup. But that’s not quite true: Michele wanted to go, and Kering needed to let him leave as his vision was winding down while the industry changed course from a palette that he had created. The execution of his departure was the real problem. At the time, the Michele machine was stalling, but it wasn’t out of gas altogether, especially in China. Michele could have exited less abruptly on his own terms, and Kering would have waited another year before hiring a replacement. 

Inner Circle Exclusive

Join us in the Inner Circle

Becoming an Inner Circle member now takes you even more inside to exclusive coverage you won't get anywhere else
Join Inner Circle
  • Exclusive bonus days of select newsletters
  • Exclusive access to Puck merch
  • Early bird access to new Editorial and Product features
  • Invitations to private conference calls with Puck authors