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The Next Media Deal of the Century?

Tom Rogers, the cable legend, envisions an ambitious and elegant hypothetical: What if Brian Roberts and David Zaslav cook up a merger to compete with Apple and Amazon?

brian roberts
Comcast C.E.O. Brian Roberts. Photo: Justin Sullivan/Getty Images
William D. Cohan
August 3, 2022

Like several other media moguls, such as Lachlan Murdoch and Roy Disney, Comcast C.E.O. Brian Roberts had the good fortune of being born into the right family at the right time. His late father, Ralph Roberts, was the founder of Comcast and served as its C.E.O. for 46 years. But it was Brian, with help and advice from his father, who turned the regional cable company into a national media powerhouse through a series of large and astute acquisitions.