Consolidation season, after many false fits and starts, finally seems to be descending upon the mighty stewards of legacy media. Already, Bob Iger is ingesting Hulu, and Shari Redstone is ready to throw in the towel on her control of Paramount Global, hoping someone will come along to buy either National Amusements, the family holding company, or Paramount Global itself. Both potential Redstone exit scenarios are big-time long shots, at least in the current configuration, as my friend Rich Greenfield, the highly regarded media analyst at LightShed Partners, texted me on Sunday evening. “All the deal talk is vapor,” he wrote. “No one is dumb enough to buy Paramount right now.”
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