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Fashion’s Celebrity Snooze Cruise

Fashion brands are more beholden than ever to big-ticket celebrities and their stylists, even though consumers care less and less about the culture’s predictable parade of interchangeable stars.

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jimmy choo sydney sweeney
The takeaway was not that nothing comes between Sydney Sweeney and her wide-leg jeans with the butterfly embroidered on the rear, but instead that nothing comes between Sweeney and her stylist, Molly Dickson, who was recruited to work on the campaign, too. Photo: Oliver Hadlee Pearch/Courtesy of Jimmy Choo
Lauren Sherman
July 24, 2025

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There was nothing particularly unique about Sydney Sweeney’s American Eagle denim campaign, released online yesterday. Yet another A-minus celebrity posing in a Canadian tuxedo is hardly comparable to Brooke Shields in her Calvins. Indeed, the takeaway was not that nothing comes between Sweeney and her wide-leg jeans with the butterfly embroidered on the rear, but instead that nothing comes between Sweeney and her stylist, Molly Dickson, who was recruited to work on the campaign, too.

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