The $2.9 Billion ESPN Valuation Question

jimmy pitaro
Can ESPN chief Jimmy Pitaro turn the battleship around? Photo: Meg Oliphant/Getty Images
William D. Cohan
October 22, 2023

$2.9 billion: That’s how much operating income ESPN, the legacy sports television network, made in fiscal year 2022, according to financial data that Disney broke out separately for the first time on Wednesday. Until last week, ESPN’s exact financial performance was a mystery. Now, with those numbers in hand, Wall Street can finally take a stab at determining what ESPN is worth these days, as Bob Iger weighs the costs of owning and operating a still massively profitable but swiftly declining business. To share some idea of the decline, I’m told that between 2012 and 2018, ESPN made $22 billion in profits, with $4.4 billion being the most it made in one single year.