Pete Hegseth’s P.R. War

Pete Hegseth
The DoD Rapid Response account that has been promoting Pete Hegseth since February is one of several launched on X in recent months. It’s a term usually associated with campaigns, not government agencies. Photo: Ezra Acayan/Getty Images
Julia Ioffe
April 4, 2025

Secretary of Defense Pete Hegseth, the media team at the Department of Defense would like you to know, is loved by the troops. He’s loved by the Green Berets and the SEALs. He’s loved by the Naval Academy cadets and future Marine Corps officers. He’s loved by the troops at Gitmo—though, of course, CNN’s “anonymous sources” won’t tell you that. And the reason is simple: He shakes every single one of their hands. He throws footballs with them. And, most importantly, he does “P.T.” with them. Lots and lots of P.T. A short statement about the four soldiers who died while training in Lithuania last week, and then back to the important stuff: shaking hands, getting in and out of choppers, doing burpees. “This is why he’s America’s @SecDef,” the DoD’s “Rapid Response” X account tweeted.