• Washington
  • Wall Street
  • A.I.
  • Hollywood
  • Media
  • Fashion
  • Sports
  • Art
  • Join Puck Newsletters What is puck? Authors Podcasts Gift Puck Careers Events
  • Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

{{ 'now' | timezone: 'America/New_York' | date: '%b %d, %Y' }}

The Hidden Layer
Range Rover Sport
Ian Krietzberg Ian Krietzberg

Welcome back to The Hidden Layer. I’m Ian Krietzberg.

In today’s issue, I’m scrutinizing the bull case for OpenAI, the industry’s biggest player and a company that—at least by private valuation—is worth more than ExxonMobil. Sam Altman’s business sets billions of dollars on fire every year. Will OpenAI survive its build-out to actually realize some profit? Is the industry’s Cassandra, Gary Marcus, correct in saying that we’re witnessing the rise of another WeWork? Give this piece a read, hit reply to this email, and let me know your thoughts.

Finally, a reminder that you can still get a 20 percent discount on an annual membership to Puck, courtesy of our fourth anniversary sale. The deal ends soon, so don’t wait. (Besides, you can probably expense it.)

Also mentioned in this issue: Microsoft, Nvidia, Cohere, Tejas Dessai, John Chambers, Sarah Friar, and many more…

Let’s get into it…

 

Two Things to Know…

  • Chat goes to Germany: Yesterday, OpenAI unveiled what it’s calling “OpenAI for Germany,” an initiative that will bring the company’s tech to government workers in Deutschland. The pitch should sound familiar: The technology will help “employees … spend more time on people, not paperwork.” OpenAI said the rollout, scheduled for 2026, will follow strict security standards. Nevertheless, questions abound: It’s not clear how the German government intends to use the platform, or what use cases it will disallow entirely. The company will partner with the German firm SAP SE and Microsoft to make it happen, and SAP plans to expand its chip count to 4,000 G.P.U.s to handle the added A.I. workloads. (Man, it must be nice to be Nvidia.)

A MESSAGE FROM OUR SPONSOR

Range Rover Sport
Range Rover Sport

EFFORTLESSLY ADAPTED
Responsive handling. Connected convenience. Enter the next phase of sporting luxury with the Range Rover Sport.
EXPLORE

  • A.I. vs. A.I.: In a report on Wednesday, Microsoft’s threat intelligence team shared that it recently detected and shut down a phishing campaign that probably used A.I.-generated code to navigate around security measures. Despite the campaign’s “unique” obfuscation tactics, the team downplayed the sophistication of the attack, basically saying that, synthetic or otherwise, code is just code. The team added that its A.I. and machine learning systems are trained to recognize traits consistent with cyberattacks, regardless of the code’s origin.

    Perhaps more interestingly, the team also noted that A.I.-powered attacks end up leaving additional breadcrumbs for watchful security engineers and algorithms to find. In this case, verbose and redundant naming and code—two major pitfalls of A.I. coding tools—were a giveaway that something wasn’t quite right. Since 2023, attacks like these have become more common as bad actors have increasingly availed themselves of A.I. tools to penetrate systems using smaller teams.
 

Deal of the Week

The enterprise A.I. firm Cohere announced on Wednesday that it had secured an additional $100 million, rounding out a $500 million funding round it completed in August. The company is now valued at roughly $7 billion. The round included an investment from Nvidia, a fact almost as funny as it is unsurprising.

And now for the main event…

OpenAI’s Fuzzy Math

OpenAI’s Fuzzy Math

Sam Altman’s company, which is valued at half a trillion dollars, will earn around $13 billion in revenue this year and likely burn through $100 billion by the end of the decade. Here’s why that makes sense, at least according to Global X’s Tejas Dessai.

Ian Krietzberg Ian Krietzberg

In 1998, John Chambers, the former president and C.E.O. of Cisco, declared that “with internet leaders and government working hand in hand, America can look to a bright horizon filled with hope.” At the time, Cisco’s stock was trading at an all-time high; a few years later, it collapsed in the crash that vanquished the dot-com bubble. Chambers’s comments embodied the utopian optimism that defined the early days of the internet, and the same mood permeates these yawning days of artificial intelligence. In fact, the language used by industry leaders to describe the promise of A.I. might be even more extreme. If we’re to believe OpenAI C.E.O. Sam Altman, “access to A.I. will be a fundamental driver of the economy, and maybe eventually something we consider a fundamental human right.”

Since co-founding OpenAI in November 2015, Altman has never shied away from grandiose claims, and seems to genuinely believe the technology will unlock the kind of magic usually reserved for science fiction. On Tuesday, he wrote that the growth of the industry “has been astonishing,” and posited that A.I. could cure cancer or provide customized tutoring to every student on Earth if it were powered by another 10 gigawatts of compute. It was an essentially baseless assertion, and yet it’s Altman’s line amid OpenAI’s flurry of commitments to spend unfathomable amounts of other people’s money on more data centers to power its technology.

The latest head-spinning announcement came Monday, in the form of a letter of intent between Nvidia and OpenAI to develop a minimum of 10 gigawatts of data center capacity—a partnership that comes alongside the chipmaker’s $100 billion investment in OpenAI. (The money will be delivered on a progressive basis as each data center is erected.) A few weeks earlier, cloud giant Oracle entered into an agreement with OpenAI to develop about 4.5 gigawatts of data center capacity. And on Tuesday, OpenAI announced plans for five new U.S. data center sites, bringing its expected capacity for the Trump-approved “Stargate” project to 7 gigawatts—an investment of more than $400 billion over the next three years. It all rounds up to a minimum of 17 gigawatts worth of planned data centers—basically 17 nuclear power plants—representing close to a trillion dollars in spend, according to CNBC. (OpenAI didn’t return a request for comment about how it intends to power all these new data centers.) Finally, this morning, OpenAI expanded its agreement with CoreWeave by $6.5 billion, bringing the total size of CoreWeave’s OpenAI contract to $22 billion.

A MESSAGE FROM OUR SPONSOR

Range Rover Sport
Range Rover Sport

EFFORTLESSLY ADAPTED
Responsive handling. Connected convenience. Enter the next phase of sporting luxury with the Range Rover Sport.
EXPLORE

It’s unclear how OpenAI plans to finance its infrastructure play, but it’s likely that debt will play a role given the mind-boggling costs involved. (Of course, debt also largely financed the fiber build-out during the rise of the internet, and its increasingly prominent role in the A.I. build-out has some investors nervous.) Meanwhile, the company itself, which was last valued at $500 billion, is expected to make about $13 billion in revenue in 2025—and lose well over $100 billion through the end of the decade. But Altman isn’t worried. As he said yesterday: “This is what it takes to deliver A.I.”

The Bull Case

Obviously, I’m a skeptic. So I called up Tejas Dessai, the director of thematic research at Global X, whose largest A.I. exchange-traded fund has about $5 billion in A.U.M., so he could explain why this situation won’t end in disaster. In short, Dessai believes the companies’ astronomical valuations make sense, the cash burn is reasonable, and the costs associated with the infrastructure build-out—which OpenAI, as a first mover in the space, will need to frontload—are both necessary and possible to recoup. “We’ve seen unreal and unprecedented adoption momentum from ChatGPT, as well as other services from OpenAI,” he told me.

Dessai continued: “This type of growth—we didn’t see this from Uber, or WeWork, or any of the previous tech cycles in the past. That’s number one. Number two, it is monetizable growth.” It’s worth noting, though, that, as of June, OpenAI had about 500 million weekly active users, about 3 million of whom were paying. Now, the company claims to have around 700 million weekly active users, although how it measures “active users” isn’t clear.

Anyway, I wondered how Dessai viewed Nvidia’s investments, and whether OpenAI’s revenue should be able to cover its infrastructure build-out. “That’s one way to look at it,” he said. But then he echoed OpenAI C.F.O. Sarah Friar’s view that Nvidia is attempting to unlock the next level of innovation for the A.I. industry, and that OpenAI is the best vehicle for achieving that goal. He contended that this isn’t a historical anomaly, and that Nvidia was merely “trying to solidify their position in that vertical value chain.”

Dessai didn’t seem bothered by the fact that Nvidia’s chips seem to either die or depreciate at a somewhat accelerated rate due to their heavy, 24/7 workloads, or Nvidia’s frenzied pace of next-generation releases. But he argued that even if the infrastructure isn’t permanent, the product is. Aging chips don’t become worthless, he said, adding that developers could use older chips to run models rather than train them.

I asked Dessai whether his expectation that things will work out for OpenAI—and the rest of the A.I. players—was at least partially based on an assumption that artificial general intelligence is achievable and imminent, and will somehow be priceless. “I think the company has a reasonable shot at a sustainable business model even if they continue to do what they’re doing here,” Dessai said. He argued that preexisting subscription-based companies aren’t a good comparison, given that Netflix’s addressable market is only touching entertainment spend.

OpenAI, he told me, touches a little bit of everything. “When you have a total addressable market that is expanding at an exponential rate, it’s very hard to say that the business models have matured or that they’re flat,” he said. “It’s unlike any previous tech cycle in the sense that we’re not only talking about exchanging information anymore—it’s about acting on that information, and those actions produce more information. That’s an exponential loop. It’s very hard to come up with a negative case that says, This company is going to miss a step and fall back.”

Needless to say, both Dessai’s point of view and mine are speculative. It’s possible that OpenAI’s soaring, mind-blowing revenues will never materialize. They also might come in even higher than projected. OpenAI is ostensibly attempting to build artificial general intelligence, which it defines as “A.I. systems that are generally smarter than humans,” and which many researchers have dismissed as more fiction than science. But the mythology around that effort has proven to be quite powerful. Indeed, SoftBank cited it as the literal “rationale” behind its decision to invest up to $40 billion in OpenAI—a number that looks downright meager when compared to their accruing infrastructure costs. Back in April, SoftBank declared its “mission to realize Artificial Super Intelligence for the advancement of humanity. Recognizing OpenAI as the partner closest to achieving A.G.I., a key milestone on the path to A.S.I., SBG has positioned OpenAI as its most important partner.”

 

That’s all for today. I’ll see you next week.

Ian

Impolitic with John Heilemann

Join Puck’s chief political columnist, John Heilemann, as he roams the corridors of power and influence in America on this twice-weekly interview show, taking you beyond the headlines with the people who shape our culture: icons and up-and-comers, incumbents and insurgents, moguls and machers in the overlapping worlds of politics, entertainment, tech, business, sports, media, and beyond. The conversations are rich and revealing, unrehearsed and unexpected… and reliably impolitic. A Puck-Audacy joint, new episodes drop every Wednesday and Friday.

The Best & The Brightest

Puck’s daily political newsletter from Washington on what’s really happening in this town, from the White House to the Pentagon to Capitol Hill, K Street, and the campaign trail.

Stories
Bari’s $150M Paramount Bag

Bari’s $150M Paramount Bag

DYLAN BYERS

Carney’s U.S. Chronicles

Carney’s U.S. Chronicles

WILLIAM D. COHAN

Cruz’s ’28 Fantasies

Cruz’s ’28 Fantasies

LEIGH ANN CALDWELL

Puck
Facebook Twitter Instagram LinkedIn

Need help? Review our FAQ page or contact us for assistance. For brand partnerships, email ads@puck.news.

You received this email because you signed up to receive emails from Puck, or as part of your Puck account associated with {{customer.email}}. To stop receiving this newsletter and/or manage all your email preferences, click here.

 

Puck is published by Heat Media LLC. 107 Greenwich St, New York, NY 10006

SHARE
Try Puck for free

Sign up today to join the inside conversation at the nexus of Wall Street, Washington, A.I., Hollywood, and more.

Already a member? Log In


  • Daily articles and breaking news
  • Personal emails directly from our authors
  • Gift subscriber-only stories to friends & family
  • Unlimited access to archives

  • Exclusive bonus days of select newsletters
  • Exclusive access to Puck merch
  • Early bird access to new editorial and product features
  • Invitations to private conference calls with Puck authors

Exclusive to Inner Circle only



Latest Articles

MELANIA documentary
Matthew Belloni • September 25, 2025
Can ‘Melania’ Open?
On top of the $40 million Amazon ponied up for Brett Ratner’s docu-hagiography, the studio is spending another $35 million to open it in 27 countries, including a splashy Kennedy Center premiere to be attended by top executives. But for all the expense, Melania is for an audience of one.
Darian Mensah duke college football
John Ourand & Eriq Gardner • September 25, 2025
The People v. Darian Mensah
Assessing Duke’s epic lawsuit and a full slate of other football-related cases approaching their day in court with Eriq Gardner, Puck’s resident legal expert.
Rachna Shah and Renee Barletta met gala
Lauren Sherman • September 25, 2025
A Met Gala P.R. Switcheroo & LVMH’s Watch Week
News and notes on a Met Gala P.R. shake-up, Tamara Mellon’s bid to buy back Jimmy Choo, and the state of LVMH’s watch business.


Adam Baidawi
Lauren Sherman • September 25, 2025
GQ’s Man of the Year
The chatter inside Condé Nast is that Adam Baidawi is winning the horse race to helm GQ’s global operations. But is it actually sealed up?
Donald Trump
Julia Ioffe • September 25, 2025
The Greenland Mile
After claiming the “framework of a deal” to expand America’s presence on the world’s largest island, Trump has dropped his threats to invade Greenland. Thank God, because a direct assault on Greenland wasn’t going to be a cakewalk.
Sam Altman
Ian Krietzberg • September 25, 2025
Sam Altman’s Mad Men Era
It was inevitable that OpenAI, a massive consumer-facing company racking up historic losses, would enter the advertising business. Will this become the new normal for the industry? Or will ChatGPT users revolt?


Donald Trump
Leigh Ann Caldwell • September 25, 2025
Trump’s G.O.P. Greenlanditis
With his Davos speech, the president reassured jittery Republicans that invading Greenland is, for now, off the table. But conversations on the Hill have escalated, as even Trump’s G.O.P. allies warn that any move that blows up NATO could end his midterm hopes—and lead to impeachment, too.


Get access to this story

Enter your email for a free preview of Puck’s full offering, including exclusive articles, private emails from authors, and more.

Verify your email and sign in by clicking the link we just sent.

Already a member? Log In


Start 14 Day Free Trial for Unlimited Access Instead →



Latest Articles

Bari Weiss
Dylan Byers • September 25, 2025
Bari’s Prison of Her Own Design
After a month of contentious delays, 60 Minutes finally aired its piece on the notorious El Salvador prison CECOT. The “hostage standoff,” as one person put it, ended in an uneasy truce that could have been reached a month ago—and without exposing the distrust and division at Bari Weiss’s CBS News.
Jonathan Anderson dior 2026
Lauren Sherman & Rachel Strugatz • September 25, 2025
Paris Men’s FW26 Trends & Harry’s Le Labo Dupe
News and notes on the biggest trends out of Paris Menswear Fashion Week; former i-D editor Alastair McKimm’s new magazine venture; and Harry’s new TikTok-exclusive, scent-dupe body wash series.
Pat McGrath
Rachel Strugatz • September 25, 2025
Pat McGrath Going Once, Going Twice…
It wasn’t so long ago that the namesake beauty line of the fashion industry’s go-to makeup artist was a market leader, with a frothy valuation to match. Next week, it will hit the auction block. What went wrong? And can it be resurrected?


Sotheby's Klimt
Marion Maneker • September 25, 2025
The Hot 50: Our Semiannual Market Temp Check
An excavation of the art market’s robust performance in the second half of 2025, with the latest (and greatest) data from ARTDAI. As you’ll see, the market is healthier and more varied than ever.
Geoffroy van Raemdonck
William D. Cohan • September 25, 2025
The Saks Financial Colonoscopy
Amid a torrent of bankruptcy filings, a blunt declaration by Saks Global’s newly appointed chief restructuring officer lays out precisely what went wrong and when, and who got screwed hardest—plus which risk-hungry investors are likely to call the shots moving forward. As it turns out, the company’s capital structure became “unsustainable” almost immediately after its $2.7 billion acquisition of Neiman Marcus Group in December 2024.
Melanie Ward
Lauren Sherman • September 25, 2025
Milano Menswear Reflections & A Melanie Ward Tribute
News and notes on a thoughtful tribute to the late stylist Melanie Ward, the sudden omnipresence of peptides, and a somewhat emaciated men’s fashion week in Milan.


Bartolomeo Rongone
Lauren Sherman & Sarah Shapiro • September 25, 2025
Moncler’s New Boss & Chanel’s Golden Globes Halo
News and notes on Bartolomeo Rongone’s new assignment as the C.E.O. of Moncler Group, the renewed fanfare around a beloved Valentino documentary following the great designer’s passing, and Chanel’s Golden Globes brand-awareness bump.
Get access to this story

Enter your email to get access to one article and free previews of our private emails from Puck authors and editors.

OR

Already a Member? Sign in



Latest Articles

Brian Roberts
Julia Alexander • September 25, 2025
NBC’s Golden Ratio
A partnership with Nippon TV will give NBC access to new technology meant to optimize its sports content for younger audiences. It’s a timely play—but one that also belies Peacock’s larger problem with viewer engagement.
Amber Venz Box
Sarah Shapiro • September 25, 2025
How to Win Influencers and Friend People
With a $2 billion valuation and first-mover advantage, LTK has long been the gold standard in influencer affiliate marketing. But as competition from ShopMy and others heats up, the O.G. company has had to do more to attract and retain users—like sharing some of its previously well-guarded data.
ICE protest
Peter Hamby • September 25, 2025
Inside the Democratic ICE Storm
A remarkably candid conversation with Adam Jentleson, the founder and president of the Searchlight Institute, about the rhetorical fight over abolishing ICE that’s raging inside the Democratic Party.


Dario Amodei
Ian Krietzberg • September 25, 2025
Claude Code & Theory
A new wave of A.I. coding tools are impressive and empowering enough to make one imagine a future where we’re all coding our own apps and software engineers are a thing of the past. But these days, it still takes a pro (or armies of them) to get it right.
White Cube Gallery New York
Marion Maneker • September 25, 2025
Dye Hard & Humeau’s Bat Cave
Fresh from their holiday hibernation, New York galleries are once again buzzing with crowded openings and legendary works from the likes of Humeau, Pousette-Dart, Eggleston, and Flavin.
Ted Sarandos
Matthew Belloni • September 25, 2025
Movie Theaters Want a Ted Sarandos Blood Oath
Regal’s Eduardo Acuna goes public with his pitch for Netflix to sign a 10-year binding pledge with the Trump D.O.J. (and other ideas), ensuring Sarandos won’t go back on his recent promise to give Warner Bros. movies a 45-day window. Offering Greta Gerwig’s ‘Narnia’ a wide release would help, too.


Amy Klobuchar
Abby Livingston • September 25, 2025
Klobuchar’s Minnesota Succession Mess
Two days before the killing of Renee Good, news leaked that Senator Klobuchar was weighing a bid to succeed Tim Walz as governor of Minnesota. But while the chatter about Klobuchar has receded from the headlines, Democrats are quietly discussing the political impact of a second open Senate seat in 2026.


  • Terms
  • Privacy
  • Contact
  • FAQ
  • Careers
© 2026 Heat Media All rights reserved.
Create an account

Already a member? Log In

CREATE AN ACCOUNT with Google
CREATE AN ACCOUNT with Google
OR YOUR EMAIL

OR

Use Email & Password Instead

USE EMAIL & PASSWORD
Password strength:

OR

Use Another Sign-Up Method

Become a member

All of the insider knowledge from our top tier authors, in your inbox.

Create an account

Already a member? Log In

Verify your email!

You should receive a link to log in at .

I DID NOT RECEIVE A LINK

Didn't get an email? Check your spam folder and confirm the spelling of your email, and try again. If you continue to have trouble, reach out to fritz@puck.news.

CREATE AN ACCOUNT with Google
CREATE AN ACCOUNT with Google
CREATE AN ACCOUNT with Apple
CREATE AN ACCOUNT with Apple
OR USE EMAIL & PASSWORD
Password strength:

OR
Log In

Not a member yet? Sign up today

Log in with Google
Log in with Google
Log in with Apple
Log in with Apple
OR USE EMAIL & PASSWORD
Don't have a password or need to reset it?

OR
Verify Account

Verify your email!

You should receive a link to log in at .

I DID NOT RECEIVE A LINK

Didn't get an email? Check your spam folder and confirm the spelling of your email, and try again. If you continue to have trouble, reach out to fritz@puck.news.

YOUR EMAIL

Use a different sign in option instead

Member Exclusive

Get access to this story

Create a free account to preview Puck’s full offering, including exclusive articles, private emails from authors, and more.

Already a member? Sign in

Free article unlocked!

You are logged into a free account as unknown@example.com

ENJOY 1 FREE ARTICLE EACH MONTH

Subscribe today to join the inside conversation at the nexus of Wall Street, Washington, A.I., Hollywood, and more.

START 14-DAY FREE TRIAL

  • Daily articles and breaking news
  • Personal emails directly from our authors
  • Gift subscriber-only stories to friends & family
  • Unlimited access to archives
  • Bookmark articles to create a Reading List
  • Quarterly calls with industry experts from the power corners we cover