• Washington
  • Wall Street
  • A.I.
  • Hollywood
  • Media
  • Fashion
  • Sports
  • Art
  • Join Puck Newsletters What is puck? Authors Podcasts Gift Puck Careers Events
  • Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

{{ 'now' | timezone: 'America/New_York' | date: '%b %d, %Y' }}

The Hidden Layer
Bloomenergy
Ian Krietzberg Ian Krietzberg

Welcome back to The Hidden Layer. I’m Ian Krietzberg, feeling celebratory in light of Puck’s fourth birthday. It has been a thrill to be a part of such a special company with a deep roster of passionate, talented people.

In recognition of four years’ worth of industry-shaping reporting, we’re offering Puck subscriptions for 20 percent off—so if you’ve been waiting to sign up, now’s a good time. Just click here.

Today, a close look at a company that has branded its model as the first “self-building” A.I. on the market. We’re also examining the breakup-makeup drama between Microsoft and OpenAI as well as the latest political machinations surrounding the technology.

Mentioned in today’s issue: OpenAI, Google, the F.T.C., Mark Meador, Microsoft, Elon Musk, Sam Altman, Ted Cruz, Gary Marcus, Arun Bahl, and many more…

Let’s get into it…

 

Three Things to Know…

  • The challenges of companionship: The Federal Trade Commission has launched an official inquiry into the impacts of artificial companion chatbots on kids. Last week, the agency announced that it was seeking information from seven major players in the A.I. companionship space—OpenAI, Google, Meta, Instagram, xAI, Snap, and Character—on how their respective companion bots were developed, tested, and monitored. The regulator is also interested in hearing about how these companies monetize user engagement.

    In a separate statement, Commissioner Mark Meador specifically mentioned the recent, alleged ChatGPT–related suicide of 16-year-old Adam Raine as a major catalyst for the inquiry. Of course, the F.T.C. is not the only government agency spurred into action by the well-publicized wrongful death lawsuit filed against OpenAI: The Senate Judiciary Committee held a hearing today to examine the harms of A.I. chatbots. Adam’s parents were in attendance: Matt, his father, even testified. It marked the first public comments from the family since they filed suit. More on this Thursday.
  • OpenAI’s dealmaking: After OpenAI announced its plan to purchase $300 billion worth of compute from Oracle over the next five years, Microsoft moved quickly to assure investors that it wouldn’t get left behind. After all, Microsoft’s own cloud business has been boosted by OpenAI—and, of course, the companies have been intertwined since the start of the A.I. race: Microsoft famously invested around $10 billion in OpenAI several years ago, although SoftBank recently replaced the company as OpenAI’s largest investor.

    Last week, the companies jointly published a three-sentence statement announcing a nonbinding M.O.I. regarding the “next phase” of their partnership and touting efforts to “finalize contractual terms in a definitive agreement.” The terms are expected to outline how Microsoft’s stake in OpenAI will translate into the soon-to-be public benefit corporation, and what the revenue split will look like. It will also, probably, clarify whether Microsoft would have access to artificial general intelligence should OpenAI cross that threshold (under the current partnership structure, it would not).

    While the terms get fully ironed out, The Information has reported that OpenAI expects to start sharing considerably less revenue with partners over the next few years. At the same time, OpenAI announced that its nonprofit arm will take a $100 billion stake in the public benefit corporation, whenever that structure takes shape. The proposition has invited plenty of scrutiny and criticism—the company is currently locked in negotiations with the California A.G. over its proposal, while simultaneously battling Elon Musk in court. External groups are also trying to combat the transition, arguing that the actions of the company, and Sam Altman, demonstrate a “prioritization of profit and abandonment of its nonprofit mission.” Much of the recent funding that OpenAI has raised, including billions from SoftBank, is contingent upon the company successfully completing its transition.

A MESSAGE FROM BLOOM ENERGY

Bloom Energy
Bloom Energy

AI growth is outpacing power infrastructure, making energy strategy a board-level concern. The 2025 Mid-Year Power Report highlights grid delays, rising onsite generation, and the strategic importance of power access.

 

Read report

  • Cruz’s A.I. approach: Last week, Senator Ted Cruz released a new framework to guide congressional action on A.I. Among other things, the proposal aims to clarify federal legislative standards to prevent “burdensome state regulation,” “unleash” A.I. innovation by allowing model developers to train on federal datasets, streamline the permitting process for building A.I. infrastructure, and protect Americans from deepfake fraud and other risks.

    The framework arrives just a few weeks after the intense debate over a decade-long moratorium on state legislatures regulating A.I. that was included in the House version of the One Big Beautiful Bill Act. That provision was removed following a near-unanimous vote in the Senate, although experts I spoke with expected some version of the moratorium to be resurrected. The release of Cruz’s proposal also dovetails with the California State Legislature’s passing of SB 53, the state’s second shot at imposing safety regulations on the A.I. industry. The bill is now over to Governor Gavin Newsom, who vetoed the first attempt.
 

Hallucination of the Week

Albania’s Prime Minister, Edi Rama, recently appointed an A.I. system called “Diella” to a ministerial position in his cabinet and tasked “her” with ensuring that “public tenders will be 100 percent free of corruption.” It’s a big promotion for Diella, which was launched earlier this year as a virtual assistant on the country’s public service platform. It’s not clear how Diella was trained or how she will be used—but if Rama’s goal was to make a splashy new hire, he certainly succeeded.

And now for the main event…

Dawn of the Self-Building A.I.

Dawn of the Self-Building A.I.

News and notes on Aloe, a buzzy new entrant in the A.I. race, which is seemingly capable of building, vetting, and using tools to more reliably answer user queries.

Ian Krietzberg Ian Krietzberg

Arun Bahl is hoping to build a different kind of A.I. company, one explicitly designed to steer our society away from a dystopian future and toward something more… agreeable. But what really distinguishes Aloe, which Bahl co-founded in 2023, is that the company’s A.I. model (also called Aloe) is apparently “self-building.” There’s a certain woo-woo aspect to the endeavor: The company’s employees are referred to as “gardeners” who shape and guide the technology, and the website emphasizes that Aloe isn’t going to sell your data or “mine your dopamine.”

Aloe’s mission, like that of Amazon’s AGI Labs, is to provide a technological remedy to the “distraction economy.” Bahl, a cognitive scientist turned serial entrepreneur, told me that his goal was to build a chatbot that can “help bolster our abilities, so that we can thrive in this environment that’s not the same as the one that we evolved for.” Plenty of scientific research backs up the link between distraction and weakened cognitive performance, and that attempting to process too much information leads to worse memory recall; Bahl believes that A.I. can eliminate the digital clutter that exacerbates this phenomenon.

In his view, getting there involves moving past the industry’s fixation on large language models and designing an auditable system that users will find genuinely trustworthy. Bahl told me this requires users to actually believe the chatbot is capable of sound reasoning; has access to good information; and isn’t a malicious actor. Of course, it also means dipping a bucket into the veritable river of V.C. cash that’s been flooding Silicon Valley since 2022. So far, Bahl told me, his small team of three has been able to bootstrap the company, helped along by a few angel investors. But a big capital raise is probably the next step—if the “right partners” with the right motivations come along.

A MESSAGE FROM BLOOM ENERGY

Bloom Energy
Bloom Energy

As AI adoption accelerates, power has become the defining constraint—and opportunity—for data center growth. Our latest 2025 Mid-Year Power Report reveals a dramatic shift in how industry leaders are planning for the future.

 

Read the report.

It’s unclear how far along those conversations are, but Bahl told me that a raise would happen “soon.” In the meantime, the company’s main focus has been on pulling people off the waitlist to test how well Aloe works in the real world. “In a moment where sometimes it feels a bit hard to have optimism, I think that we can,” Bahl told me. “Being clear about what our expectations are, not just for our tools, but tech as an industry, I think that there’s a real opportunity to rewrite that script and nudge the boat in a different direction.”

Temet Nosce

According to Bahl, Aloe’s model leverages a combination of neurosymbolic reasoning, program synthesis, and confidence scoring to more helpfully respond to problems that tend to trip up stand-alone L.L.M.s. But that was as much as I could squeeze out of him. That said, the idea of neurosymbolic A.I., which has been pushed by a number of researchers in the field, including Gary Marcus, is to combine the two prominent A.I. architectures—symbolic A.I., which relies on rules-based reasoning and formal logic; and artificial neural networks, which power L.L.M.s and recognize patterns from data—in a way that overcomes each of their respective shortcomings.

Moreover, Aloe’s capabilities are based on an artificial version of metacognition, a jargony term that, in humans, essentially equates to self-awareness. In terms of A.I. systems, a metacognitive model would be trained to automatically question why it landed on a certain answer, which would in theory make the output more trustworthy. “If there’s a disease I want to bequeath to this thing, it’s crushing self-doubt,” Bahl told me. In short, through confidence scoring, Aloe seems capable of recognizing when its responses aren’t trustworthy, and can then leverage symbolic tools to write code autonomously as a means of problem-solving. One example Bahl offered is training a model to use a calculator to answer a math query, rather than rely on its own brittle “reasoning.” The trick is getting the model to actually reach for the calculator, which requires enough “self-awareness” to suspect that its initial response is incorrect.

This is where the “self-building” component comes in. Beyond merely relying on an external tool when necessary, Bahl said that Aloe is “able to create new tools if it doesn’t have the tool that it needs for a certain situation.” He offered an anecdote in which Aloe “needed to be able to understand that there was some speech inside of an MP3 file.” The model wasn’t given a tool to identify the speech, but Bahl said that when it recognized the problem, “it stopped and wrote the tool to do that. It iterated through, and didn’t just write the code, but tested it. And when it looked like [the code] was running well enough, it could then bring that tool back into its toolbox and use it. Once it’s been able to create this new tool to work through a type of problem, that’s now available for all such types of problems.” (Neither the tool nor this specific capability has been independently tested or verified, so it’s almost impossible to know, at this point, just how effective, robust, or reliable Aloe actually is.)

Bahl also noted that Aloe is built on a number of L.L.M.s. “We’re totally model agnostic, so we can use open source too,” he said. “There were situations where Gemini couldn’t answer this question, but Gemini inside of Aloe can.” At some point, Bahl said he might be interested in building a proprietary language model to power Aloe and specifically expressed interest in the promise of a smaller, more efficient model. But he reiterated that, for now, the team’s focus is on the scaffolding that can be built around an existing L.L.M.

A month ago, Aloe released test results against the popular General A.I. Assistants benchmark (GAIA), in which its system beat the competition to achieve state-of-the-art scores by a healthy margin. As Bahl pointed out, perhaps the most significant revelation was that Aloe’s lead over the competition was at its highest on the most difficult questions. (Aloe achieved a score of 78.9 on the third level of the GAIA benchmark, compared to GPT-5 medium’s 38.4.) Of course, Aloe’s score has been neither verified nor peer reviewed—not to mention the fact that benchmarks rarely measure what they purport to measure. Unlike the verified scores on GAIA’s leaderboard, it’s also unclear what it cost Aloe to achieve its scores. But as a marker against which the entire industry is competing, Aloe seems to have slipped to the top.

 

What I’m Reading…

Last week, Sam Altman sat down for a wide-ranging conversation with Tucker Carlson. Carlson pushed Altman on a number of topics, including the relationship between ChatGPT and suicidal ideation. He also seemed to suggest that Altman was somehow behind the death of Suchir Balaji—a former OpenAI employee who died shortly after he began publicly criticizing OpenAI’s approach to copyright. A stunned Altman firmly rejected the conspiracy theory that Balaji had been murdered. [Spotify]

This one’s a little in the weeds, but still super interesting: Gary Ang (Ming), a researcher and expert in time series models, breaks down the predictive capacity of L.L.M.s and how it has evolved over the past few years. [A.I. Realist]

A group of internet companies, including Reddit, Yahoo, and Medium, recently launched a new standard—called Really Simple Licensing—that will prevent A.I. companies from automatically crawling and training their models on public-posted content. [Medium]

Brian Merchant’s latest edition of his newsletter details the ways that artists, across different industries, have lost their jobs amid the rise of generative A.I. [Blood in the Machine]

 

That’s all for today. I’ll see you Thursday.

Ian

The Powers That Be

Join Emmy Award-winning journalist Peter Hamby, along with the team of expert journalists at Puck, as they let you in on the conversations insiders are having across the four corners of power in America: Wall Street, Washington, Silicon Valley, and Hollywood. Presented in partnership with Audacy, new episodes publish daily, Monday through Friday.

The Varsity

A professional-grade rundown on the business of sports from John Ourand, the industry’s preeminent journalist, covering the leagues, players, agencies, media deals, and the egos fueling it all.

Stories
Armani Bake-Off Chatter

Armani Bake-Off Chatter

LAUREN SHERMAN

The Dems’ Biden Flu

The Dems’ Biden Flu

ABBY LIVINGSTON

An NFL Rights War

An NFL Rights War

JOHN OURAND

Puck
Facebook Twitter Instagram LinkedIn

Need help? Review our FAQ page or contact us for assistance. For brand partnerships, email ads@puck.news.

You received this email because you signed up to receive emails from Puck, or as part of your Puck account associated with {{customer.email}}. To stop receiving this newsletter and/or manage all your email preferences, click here.

 

Puck is published by Heat Media LLC. 107 Greenwich St, New York, NY 10006

SHARE
Try Puck for free

Sign up today to join the inside conversation at the nexus of Wall Street, Washington, A.I., Hollywood, and more.

Already a member? Log In


  • Daily articles and breaking news
  • Personal emails directly from our authors
  • Gift subscriber-only stories to friends & family
  • Unlimited access to archives

  • Exclusive bonus days of select newsletters
  • Exclusive access to Puck merch
  • Early bird access to new editorial and product features
  • Invitations to private conference calls with Puck authors

Exclusive to Inner Circle only



Latest Articles

MELANIA documentary
Matthew Belloni • September 17, 2025
Can ‘Melania’ Open?
On top of the $40 million Amazon ponied up for Brett Ratner’s docu-hagiography, the studio is spending another $35 million to open it in 27 countries, including a splashy Kennedy Center premiere to be attended by top executives. But for all the expense, Melania is for an audience of one.
Darian Mensah duke college football
John Ourand & Eriq Gardner • September 17, 2025
The People v. Darian Mensah
Assessing Duke’s epic lawsuit and a full slate of other football-related cases approaching their day in court with Eriq Gardner, Puck’s resident legal expert.
Rachna Shah and Renee Barletta met gala
Lauren Sherman • September 17, 2025
A Met Gala P.R. Switcheroo & LVMH’s Watch Week
News and notes on a Met Gala P.R. shake-up, Tamara Mellon’s bid to buy back Jimmy Choo, and the state of LVMH’s watch business.


Adam Baidawi
Lauren Sherman • September 17, 2025
GQ’s Man of the Year
The chatter inside Condé Nast is that Adam Baidawi is winning the horse race to helm GQ’s global operations. But is it actually sealed up?
Donald Trump
Julia Ioffe • September 17, 2025
The Greenland Mile
After claiming the “framework of a deal” to expand America’s presence on the world’s largest island, Trump has dropped his threats to invade Greenland. Thank God, because a direct assault on Greenland wasn’t going to be a cakewalk.
Sam Altman
Ian Krietzberg • September 17, 2025
Sam Altman’s Mad Men Era
It was inevitable that OpenAI, a massive consumer-facing company racking up historic losses, would enter the advertising business. Will this become the new normal for the industry? Or will ChatGPT users revolt?


Donald Trump
Leigh Ann Caldwell • September 17, 2025
Trump’s G.O.P. Greenlanditis
With his Davos speech, the president reassured jittery Republicans that invading Greenland is, for now, off the table. But conversations on the Hill have escalated, as even Trump’s G.O.P. allies warn that any move that blows up NATO could end his midterm hopes—and lead to impeachment, too.


Get access to this story

Enter your email for a free preview of Puck’s full offering, including exclusive articles, private emails from authors, and more.

Verify your email and sign in by clicking the link we just sent.

Already a member? Log In


Start 14 Day Free Trial for Unlimited Access Instead →



Latest Articles

Bari Weiss
Dylan Byers • September 17, 2025
Bari’s Prison of Her Own Design
After a month of contentious delays, 60 Minutes finally aired its piece on the notorious El Salvador prison CECOT. The “hostage standoff,” as one person put it, ended in an uneasy truce that could have been reached a month ago—and without exposing the distrust and division at Bari Weiss’s CBS News.
Jonathan Anderson dior 2026
Lauren Sherman & Rachel Strugatz • September 17, 2025
Paris Men’s FW26 Trends & Harry’s Le Labo Dupe
News and notes on the biggest trends out of Paris Menswear Fashion Week; former i-D editor Alastair McKimm’s new magazine venture; and Harry’s new TikTok-exclusive, scent-dupe body wash series.
Pat McGrath
Rachel Strugatz • September 17, 2025
Pat McGrath Going Once, Going Twice…
It wasn’t so long ago that the namesake beauty line of the fashion industry’s go-to makeup artist was a market leader, with a frothy valuation to match. Next week, it will hit the auction block. What went wrong? And can it be resurrected?


Sotheby's Klimt
Marion Maneker • September 17, 2025
The Hot 50: Our Semiannual Market Temp Check
An excavation of the art market’s robust performance in the second half of 2025, with the latest (and greatest) data from ARTDAI. As you’ll see, the market is healthier and more varied than ever.
Geoffroy van Raemdonck
William D. Cohan • September 17, 2025
The Saks Financial Colonoscopy
Amid a torrent of bankruptcy filings, a blunt declaration by Saks Global’s newly appointed chief restructuring officer lays out precisely what went wrong and when, and who got screwed hardest—plus which risk-hungry investors are likely to call the shots moving forward. As it turns out, the company’s capital structure became “unsustainable” almost immediately after its $2.7 billion acquisition of Neiman Marcus Group in December 2024.
Melanie Ward
Lauren Sherman • September 17, 2025
Milano Menswear Reflections & A Melanie Ward Tribute
News and notes on a thoughtful tribute to the late stylist Melanie Ward, the sudden omnipresence of peptides, and a somewhat emaciated men’s fashion week in Milan.


Bartolomeo Rongone
Lauren Sherman & Sarah Shapiro • September 17, 2025
Moncler’s New Boss & Chanel’s Golden Globes Halo
News and notes on Bartolomeo Rongone’s new assignment as the C.E.O. of Moncler Group, the renewed fanfare around a beloved Valentino documentary following the great designer’s passing, and Chanel’s Golden Globes brand-awareness bump.
Get access to this story

Enter your email to get access to one article and free previews of our private emails from Puck authors and editors.

OR

Already a Member? Sign in



Latest Articles

Brian Roberts
Julia Alexander • September 17, 2025
NBC’s Golden Ratio
A partnership with Nippon TV will give NBC access to new technology meant to optimize its sports content for younger audiences. It’s a timely play—but one that also belies Peacock’s larger problem with viewer engagement.
Amber Venz Box
Sarah Shapiro • September 17, 2025
How to Win Influencers and Friend People
With a $2 billion valuation and first-mover advantage, LTK has long been the gold standard in influencer affiliate marketing. But as competition from ShopMy and others heats up, the O.G. company has had to do more to attract and retain users—like sharing some of its previously well-guarded data.
ICE protest
Peter Hamby • September 17, 2025
Inside the Democratic ICE Storm
A remarkably candid conversation with Adam Jentleson, the founder and president of the Searchlight Institute, about the rhetorical fight over abolishing ICE that’s raging inside the Democratic Party.


Dario Amodei
Ian Krietzberg • September 17, 2025
Claude Code & Theory
A new wave of A.I. coding tools are impressive and empowering enough to make one imagine a future where we’re all coding our own apps and software engineers are a thing of the past. But these days, it still takes a pro (or armies of them) to get it right.
White Cube Gallery New York
Marion Maneker • September 17, 2025
Dye Hard & Humeau’s Bat Cave
Fresh from their holiday hibernation, New York galleries are once again buzzing with crowded openings and legendary works from the likes of Humeau, Pousette-Dart, Eggleston, and Flavin.
Ted Sarandos
Matthew Belloni • September 17, 2025
Movie Theaters Want a Ted Sarandos Blood Oath
Regal’s Eduardo Acuna goes public with his pitch for Netflix to sign a 10-year binding pledge with the Trump D.O.J. (and other ideas), ensuring Sarandos won’t go back on his recent promise to give Warner Bros. movies a 45-day window. Offering Greta Gerwig’s ‘Narnia’ a wide release would help, too.


Amy Klobuchar
Abby Livingston • September 17, 2025
Klobuchar’s Minnesota Succession Mess
Two days before the killing of Renee Good, news leaked that Senator Klobuchar was weighing a bid to succeed Tim Walz as governor of Minnesota. But while the chatter about Klobuchar has receded from the headlines, Democrats are quietly discussing the political impact of a second open Senate seat in 2026.


  • Terms
  • Privacy
  • Contact
  • FAQ
  • Careers
© 2026 Heat Media All rights reserved.
Create an account

Already a member? Log In

CREATE AN ACCOUNT with Google
CREATE AN ACCOUNT with Google
OR YOUR EMAIL

OR

Use Email & Password Instead

USE EMAIL & PASSWORD
Password strength:

OR

Use Another Sign-Up Method

Become a member

All of the insider knowledge from our top tier authors, in your inbox.

Create an account

Already a member? Log In

Verify your email!

You should receive a link to log in at .

I DID NOT RECEIVE A LINK

Didn't get an email? Check your spam folder and confirm the spelling of your email, and try again. If you continue to have trouble, reach out to fritz@puck.news.

CREATE AN ACCOUNT with Google
CREATE AN ACCOUNT with Google
CREATE AN ACCOUNT with Apple
CREATE AN ACCOUNT with Apple
OR USE EMAIL & PASSWORD
Password strength:

OR
Log In

Not a member yet? Sign up today

Log in with Google
Log in with Google
Log in with Apple
Log in with Apple
OR USE EMAIL & PASSWORD
Don't have a password or need to reset it?

OR
Verify Account

Verify your email!

You should receive a link to log in at .

I DID NOT RECEIVE A LINK

Didn't get an email? Check your spam folder and confirm the spelling of your email, and try again. If you continue to have trouble, reach out to fritz@puck.news.

YOUR EMAIL

Use a different sign in option instead

Member Exclusive

Get access to this story

Create a free account to preview Puck’s full offering, including exclusive articles, private emails from authors, and more.

Already a member? Sign in

Free article unlocked!

You are logged into a free account as unknown@example.com

ENJOY 1 FREE ARTICLE EACH MONTH

Subscribe today to join the inside conversation at the nexus of Wall Street, Washington, A.I., Hollywood, and more.

START 14-DAY FREE TRIAL

  • Daily articles and breaking news
  • Personal emails directly from our authors
  • Gift subscriber-only stories to friends & family
  • Unlimited access to archives
  • Bookmark articles to create a Reading List
  • Quarterly calls with industry experts from the power corners we cover