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Jan 6, 2026

The Hidden Layer
Ian Krietzberg Ian Krietzberg

Happy New Year, and welcome back to The Hidden Layer. I’m Ian Krietzberg. While we were off, I spent some time with my 4-year-old cousin and watched as he learned to play around with a synthesizer through trial and error. No instructions, no guidance—just learning by doing—an amazing display of non-artificial intelligence at work. I also watched Terminator 2 for the first time. (I know, I’m a little behind…) Boy, far too many founders in this field took the wrong lessons from that movie. But I digress…

Last time I appeared in your inbox, we took a look back at 2025—specifically, at who “won” (and lost) the increasingly tense battle for dominance in A.I. Today, we’re taking a look into the future, with more of a prescription rather than predictions about where these trends will take the industry in 2026 and beyond. Plus, news and notes on a new data center partnership, OpenAI’s latest legal loss, and an unusual new startup.

🚨 Quick announcement: Join me and William D. Cohan, Puck’s Wall Street sage, next Wednesday, January 14, at 5:30 p.m., in Boston, for an intimate evening of cocktails and conversation, presented in partnership with the good folks at Tishman Speyer. Space is limited. To R.S.V.P. and receive additional details, email Eric@puck.news. Trust me, you won’t want to miss this one.

Also mentioned in this issue: Seena Rejal, Michael Bachman, Natalie Hwang, Lin Qiao, Will Jack, Keller Maloney, Dana Adams, Yann LeCun, OpenAI, and more…

Let’s get into it…

 

Three Things You Should Know…

  • Don’t do me like that: On Monday, a memorably titled company, Unusual, announced that it had closed a $3.6 million seed round from investors including Y Combinator, BoxGroup, Long Journey Ventures, Phosphor Capital, and Instacart co-founder Max Mullen. Founded by Will Jack and Keller Maloney, the company was built to take S.E.O. beyond so-called answer engine optimization and into shaping how A.I. models represent consumer brands. When I called him up, Jack described this process as identifying gaps in a model’s knowledge about a product or brand, and then creating web-searchable content that fills those gaps. “You can’t fool these models,” he told me, explaining that attempting to trick them into recommending your brand is just not a reliable strategy. But identifying those knowledge gaps is. “We’ve helped customers do that time and again,” he said.

    The company was born in response to a shift in consumer behavior that Jack tied to Google’s full-scale rollout of its AI Overviews, after which traditional web traffic fell as consumers turned to A.I. chatbots for help in making purchasing decisions. He described this as “both a growth opportunity and a huge problem” for brands. (Jack declined to share the valuation that Unusual raised at.) “On the internet,” Jack said, “you can at least edit your own website. You can go tell somebody that something’s inaccurate.” But as consumers turn more and more to A.I. channels for information, he continued, brands don’t know what’s being written about them or how to change it. “We’re trying to be the most powerful tool to give power back to brands,” he said.
  • More power, please: Faced with persistent power shortages and long waits to hook up their voraciously energy-hungry infrastructure to the grid, data center operators are trying to take matters into their own hands. On Monday, Vantage Data Centers announced a partnership with Liberty Energy, a power company, to produce and deploy “high efficiency power solutions” to its locations across North America. It’s not clear, however, whether these “solutions” are simply on-site, gas-powered turbines or something else. (Liberty didn’t respond to a request for comment.)

    Anyway, the partnership will ultimately see the production of at least one gigawatt of power supply for Vantage’s entire customer base, and specifically focus on regions where grid capacity is constrained. “As demand for digital infrastructure accelerates, access to dependable, high efficiency, scalable power is critical for hyperscale growth,” Dana Adams, Vantage’s president of North America, said in a statement. Less than a year ago, Vantage partnered with VoltaGrid to similarly deploy more than one gigawatt of power generation in places with limited grid capacity across the continent.
  • Show me what you got: On Monday, U.S. District Judge Sidney Stein denied OpenAI’s multiple objections to producing about 20 million ChatGPT logs as part of its ongoing copyright infringement litigation with The New York Times Company. OpenAI has fought this request publicly as well as in court, writing in a November blog post that handing over the de-identified chat logs would serve as an “invasion of privacy.” The Times originally compelled OpenAI to produce a 120 million chat sample in July, and its lawyers presumably believe that these records will decisively demonstrate the regularity of infringement in this case. (Both The New York Times and OpenAI declined requests for comment.)
 

Quote of the Week: LeCun Speaks!

“We had a lot of new ideas and really cool stuff that [Meta] should implement. But they were just going for things that were essentially safe and proved. When you do this, you fall behind. A lot of people have left, a lot of people who haven’t yet left will leave. I’m sure there’s a lot of people at Meta, including perhaps Alex [Wang], who would like me to not tell the world that L.L.M.s basically are a dead end when it comes to superintelligence. But I’m not gonna change my mind because some dude thinks I’m wrong. I’m not wrong.” —Yann LeCun, the industry titan and former chief scientist at Meta, opening up about some of the circumstances surrounding his recent exit… while pitching his own venture, a company called Advanced Machine Intelligence.

And now for the main event…

Is the A.I. “Frost” Coming in ’26?

Is the A.I. “Frost” Coming in ’26?

Industry leaders agree that the rubber is finally hitting the road after years of hyper-investment in A.I.: Revenue needs to meet projections, and the magic of the technology must give way to practical, efficient utility. Or else…

Ian Krietzberg Ian Krietzberg

For as long as the A.I. industry has existed in its current hyperscale mania, I’ve been reading nearly identical surveys—whether they’re time-stamped from 2023, 2024, or 2025—that tend to reveal the same conclusion: While the C-suite class is euphoric about the economic promise of the technology, the tech isn’t quite delivering on the hype. In fact, it’s not even close.

In just the last couple of months, there was an M.I.T. report uncovering that 95 percent of enterprise A.I. pilot programs fail; an ISG report stating that R.O.I. remains “uneven” for enterprises experimenting with A.I.; and a McKinsey report from the end of the year basically saying the same thing. “The gold is even more elusive than perhaps was initially thought,” Dr. Seena Rejal, the veteran tech executive and chief commercial officer at the British A.I. company NetMind, told me.

Yes, we’re still at the dawn of a tectonic platform shift, and no one ever expected that hundreds of billions in investment would pay off overnight. But, as the calendar year turns, this burgeoning industry is under pressure to produce practical value that’s at least partly commensurate with its astonishing promise. As former Meta chief scientist Yann LeCun recently noted, and Sam Altman undeniably knows, L.L.M.s are cool and all, but they aren’t necessarily a transformative business opportunity by themselves. Indeed, the true enterprise value of A.I. has hardly been unlocked, or even really fully conceptualized. “No one ever promised this would be easy. I think ChatGPT and others probably made it appear that way, and therefore they gave us false hope that it's as easy as just talking to your phone. But the reality was much more complicated than that,” Rejal said. “But humans are humans. We do this every time. We never learn. We go through these hype cycles.”

Rejal, a former venture capitalist who also founded Shapes AI, described to me the yawning chasm between technological advancements and genuine business applications—in other words, the gap between the technology and making it work. “We’re probably oversaturated in terms of really exciting developments on the technical A.I. front that we don’t have much use for just yet,” he said. “The gap between research and business needs to close in the following year to make this whole cycle sustainable, and that readjustment will take place. It’s just a natural leveling out of things.”

Given the extraordinary investment in the space, the technical advancements will likely keep coming, however incremental they may be. Meanwhile, Rejal expects, or perhaps hopes, that significantly positive business outcomes will become apparent this year. Practical and commercial success, he said, is becoming increasingly urgent and even existential for many companies. “People are speculating, and they’re investing, and they’re doubling down, because they think there’s a gold rush,” Rejal said. “But unless that gold actually gets dug up somewhere, this whole thing might end up with lots of spades having been sold and no gold found. If that gap isn’t filled or closed quickly enough, the equation won’t make sense anymore.”

And if that happens, corporate disillusionment with the industry could diminish investment outside of a protected class of first movers and send plenty of A.I. startups to the cleaners. “I think it desperately needs this kind of all-encompassing infiltration or penetration of legacy markets and legacy sectors,” Rejal told me when we spoke in December. “I think that can happen. Next year is when things get real.”

Michael Bachman, the head of research at Boomi, an enterprise A.I. integration company, took things a step further when we spoke recently. He explained that markets are “forcing value on to why A.I. is even being used in the first place. We’re starting to see this now.” Clients, he said, are increasingly interested not only in cost savings but in actual dollar generation associated with the application of the technology. Thus far, alas, that kind of investment return has been largely elusive.

The Next A.I. Winter

At this point, there have been two major A.I. winters. The first occurred in the late ’70s and the second in the ’90s, and both periods resulted from times of peak investment that failed to meet expectations. Bachman told me that he’s lately been thinking a lot about when the next A.I. winter will strike. Over the next year or two, he told me, he thinks we’ll experience something more akin to a “frost”—essentially a “more condensed winter.” At some point soon, he posited, the industry will suffer the results of a dearth of chips and power, something that he expects will lead to a market pullback complete with all the normal signs of a correction: the death of startups, and plenty of consolidation.

As M&A activity picks up, the valuations of the major A.I. startups (and of many minor players as well) will likely continue to soar, even while profit remains elusive. Meanwhile, dreams of hyperscale are already running up against energy constraints and growing community resistance to data center construction. Indeed, Lin Qiao, the C.E.O. of Fireworks AI, expects adoption to “outpace infrastructure build-outs next year. Efficiency won't just be about cost savings anymore,” she told me. “Under capacity constraints, it will become the opportunity cost of growth.” She added that the race to secure users will be won by the companies that can scale despite constraints in chips and power. It’s an impression shared by Natalie Hwang, the founding managing partner at Apeira Capital, who told me that the biggest constraints in A.I. no longer have to do with capability but rather power and infrastructure. “The most important development for 2026 is that A.I. economics are finally colliding with physics,” she told me. “This shift is pushing innovation beyond model size and toward efficiency, architecture, and deployment economics. That transition will define which companies are able to create durable value in the next cycle.”

If 2024 was the year of the chatbot, and 2025 the year of the agent, then 2026 is already shaping up to be the year when technical advancements and iterations begin to matter a hell of a lot less than making the tech we have today work reliably, safely, and at scale. Three long years into the A.I. boom, we’re approaching a self-evident inflection point. “Any advanced technology can be indistinguishable from magic, and I think the marketers that have been selling [A.I.] as magic… those chickens are starting to come home to roost right now,” Bachman said.

For what it’s worth, though, he isn’t all that bummed about a looming correction. In many ways, the oscillations in the A.I. cycle mimic the dialectic between the caution of the scientists who helped advance this technology from the blackwater and the investors and capitalist maximalists who plan to convert it into billions of dollars in value. A frost “is going to create good research,” Bachman added. “And I think it’s going to give us a chance to recalibrate, as a society, what we want out of these systems. Because once we start understanding that these things are here to stay, and they’re probably going to be governing our lives, or used to govern our lives… we’re probably going to need to have some dramatic policy changes all across the world. It’s going to give us a chance to pause.”

 

That’s all for today. I’ll see you on Thursday.

Ian

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