Pharrell Inc. Questions, Goodell’s D.C. Headache, Backrooms’
$118M Backstory
|
Welcome back to The Daily Courant, your afternoon guide to Puck’s best new reporting. Here’s what you need to
know… and stick around for a close look at Elon Musk’s hidden media ambitions.
|
-
In the Room: For better or (much) worse, Elon Musk’s grand plan for X has always been more ambitious than Jack Dorsey’s vision for Twitter—and now, he’s finally chasing it. Julia Alexander uncovers the map for a vertically integrated media empire buried in the SpaceX I.P.O. prospectus. [Read More]
- What I’m Hearing: After the jaw-dropping $118 million global opening for indie horror Backrooms, everyone in Hollywood is trying to take credit for the discovery. Matt Belloni traces the film’s origins to a 27-year-old assistant, and assesses what its success
portends for an industry built on dusty, tired franchises. [Read More]
- Line Sheet: Louis Vuitton’s menswear artistic director, Pharrell Williams, is everywhere: opening hotels, launching champagnes, investing in
Quince (!), and building a new holding company to run his expanding operations. Lauren Sherman considers the toll it’s all taking on his LVMH collections. [Read More]
- The Varsity: A new college sports
bill floating around Congress contains a provocative new idea: Some games may be too culturally important to vanish behind a paywall. Eriq Gardner digs into the media rights experiment and the expanded NFL blackout window certain to trigger Roger Goodell’s lobbyists. [Read More]
|
|
|
|
A MESSAGE FROM OUR SPONSOR
|
“2026’s Best New TV Show”
|
“A cast with chemistry in spades and a proudly goofy, punchline-a-minute pace”
|
“Network TV’s first worthy heir to 30 Rock”
|
All episodes of THE FALL AND RISE OF REGGIE DINKINS are streaming now, only on Peacock.
|
|
|
|
-
Impolitic: John Heilemann rings up Politico’s Jonathan Martin to break down the Texas Senate race: how Ken Paxton thrashed John Cornyn in the G.O.P. runoff, and whether Democratic nominee James Talarico can define himself before Paxton casts him as a weak, woke vegan.
[Listen Here]
- Fashion People: Lauren sits down with Kavi and David Moltz, co-founders of D.S. & Durga, to discuss Brooklyn in the indie-sleaze era and the rise of niche
fragrance. [Listen Here]
- The Powers That Be: Peter Hamby and Dylan Byers discuss Monday’s CBS News blowup—in which 60 Minutes legend Scott Pelley accused Bari Weiss
of “murdering” the show—and how David Ellison might respond. [Listen Here or Watch Here]
|
And now, a little more on Elon’s media ambitions…
|
|
|
|
Last week, X’s head of product, Nikita Bier, declared that fixing the platform’s creator
program was his top priority, warning that without a crackdown on the aggregator accounts ripping off original content, “X will become a media property composed of 50 accounts, instead of a social network.” It’s a problem partly of X owner Elon Musk’s own making: His 2024 pivot to a “video-first” algorithm deprioritized the external links that once made Twitter the news industry’s nerve center, pushing thousands of paid accounts to chase on-platform engagement at all
costs.
But as Julia reports, fixing the slop is merely an entry point into something far more ambitious. Buried in SpaceX’s I.P.O. prospectus is a blueprint for a vertically integrated media empire—combining content creation, a walled-garden distribution system in Starlink, and native A.I. in Grok. It’s a flywheel that no single media company, carrier, or A.I. lab has attempted at scale: Better content trains Grok, a better Grok builds better creator tools, and better tools attract the
online names that draw advertisers and subscribers with money to spend. In other words, it’s a plan that sounds crazy for anyone but Elon…
Click here to read Julia’s full story.
|
|
|
|
| Matthew Belloni
|
|
Shawn Levy’s production company assigned a young staffer to monitor YouTube for potential talent. Four years later, Kane Parsons’ fantasy
thriller opened to $118 million worldwide and has everyone in town talking about a possible sea change.
|
|
|
|
| Lauren Sherman
|
|
The restless creative director is everywhere: opening hotels, shilling champagne, even investing in Quince—exactly the sort of dynamism
that made LVMH want to work with him. But where does Louis Vuitton fit into his grand plan?
|
|
|
|
A MESSAGE FROM OUR SPONSOR
|
Late Night with Seth Meyers has long been a destination for incisive humor, topical jokes, and A-list
celebrity guests. The show’s signature “A Closer Look” segment has garnered millions of views and is critically acclaimed for its sharp, thoughtful analysis and satire of the news of the day. Meyers has been widely praised for his interviews, while the “Day Drinking” series remains one of the most entertaining segments on late-night television. According to The Wrap, Meyers reveals the “truest version of himself” with the 4-time Emmy Award nominated short form series, “Corrections.”
For Your Emmy Consideration in all eligible categories, including Outstanding Variety Series and Outstanding Short Form Comedy, Drama or Variety Series.
|
|
|
|
| Eriq Gardner
|
|
Tucked inside Congress’s latest college sports proposal is a provocative idea: Some games may simply be too important to disappear behind
a paywall.
|
|
|
|
| John Heilemann
|
|
John welcomes back Politico’s Jonathan Martin to discuss the Texas Senate race: how scandal-soaked Attorney General Ken Paxton thrashed
incumbent Senator John Cornyn in the G.O.P. primary runoff; Democratic nominee James Talarico’s “race against time” to define himself before Paxton’s effort to cast him as a weak, weird, ultra-woke vegan sinks in with voters; and whether Democrats are once again chasing fool’s gold in Texas or the race is a genuine tossup. JMart also unpacks the latest episode of his On the Road YouTube series, featuring Pennsylvania governor and likely 2028 presidential candidate Josh Shapiro.
|
|
|
|
| Lauren Sherman
|
|
Lauren’s guests are Kavi and David Moltz, the co-founders of D.S. & Durga. They discuss Brooklyn in the era of indie sleaze, why they
started a business together, what a “nose” means in 2026, the rise of niche fragrance, and so much more.
|
|
|
|
| Peter Hamby
|
| Dylan Byers
|
|
Dylan Byers joins Peter to discuss Monday’s blowup at CBS News, where 60 Minutes legend Scott Pelley torched new E.P. Nick Bilton
and accused Bari Weiss of “murdering” the show in an all-hands meeting that predictably leaked to every media reporter in town. Dylan discusses whether Pelley just dared David Ellison to fire him, and how long the patience at Paramount Skydance can last.
|
|
|
|
Need help? Review our
FAQ page or contact us for assistance. For brand partnerships, email ads@puck.news.
You received this email because you signed up to receive emails from Puck, or as part of your Puck account associated with {{customer.email}}. To stop receiving this newsletter and/or manage all your email preferences, click here.
|
Puck is published by Heat Media LLC. 107 Greenwich St., New York, NY 10006
|
|
|
|
|