• Washington
  • Wall Street
  • A.I.
  • Hollywood
  • Media
  • Fashion
  • Sports
  • Art
  • Join Puck Newsletters What is puck? Authors Podcasts Gift Puck Careers Events
  • Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

{{ 'now' | timezone: 'America/New_York' | date: '%b %d, %Y' }}

The Hidden Layer
Ian Krietzberg Ian Krietzberg

Welcome to The Hidden Layer. I’m Ian Krietzberg.

Today, I’m exploring a theme I’ve been observing for some time: While the major labs and frontier model developers are almost universally pursuing some iteration of general artificial intelligence, a slew of smaller players are leveraging other advancements in A.I. to tackle some of today’s most pressing problems. In many ways, this divergence challenges the notion that success in the industry depends solely on relentless scale, endless investment cycles, and ceaseless capex.

Plus, news and notes on the latest tranche of lawsuits to land on OpenAI’s doorstep, and an A.I. version of none other than the great Michael Caine.

Also discussed in this issue: Dario Amodei, Elon Musk, Joseph Krause, Karthik Duraisamy, Mika Newton, Sam Altman, Krishna Rangasayee, Matthew McConaughey, and many more…

Let’s get into it…

 

Two Things You Should Know…

  • OpenAI faces seven more lawsuits: Last week, the Social Media Victims Law Center and Tech Justice Law Project filed seven fresh lawsuits against OpenAI and Sam Altman. Four of these were filed on behalf of people who committed suicide after forming relationships with ChatGPT. While the remaining three plaintiffs survived, they suffered life-altering effects from the technology, according to the group, which claimed in a statement that GPT-4o’s design choices “fostered psychological dependency, displaced human relationships, and contributed to addiction, harmful delusions and, in several cases, death by suicide.”

    Carrie Goldberg, the namesake of the boutique firm C.A. Goldberg, told me that the lawsuits represent a “watershed moment” in the evolution of A.I. “These companies either don’t care or can’t control their product,” she said. “If they care, then that means they can’t control their product. Which is a really scary situation.” An OpenAI spokesperson, who noted the company was still reviewing the filings, explained that ChatGPT is trained “to recognize and respond to signs of mental or emotional distress, deescalate conversations, and guide people toward real-world support.” This person also said that the company was working with mental health clinicians to “continue to strengthen ChatGPT’s responses in sensitive moments.”
  • And to that I say, A(I)men: ElevenLabs, a leader in A.I. audio generation, just announced that 92-year-old Michael Caine is joining its platform. Users can select his voice to narrate audiobooks and other documents, and it will appear alongside more than 25 others on the platform’s “Iconic Voice Marketplace,” which also features the likes of Judy Garland and Babe Ruth. Brands can request Caine’s approval to use his voice in any number of projects.

    The practice has raised concerns among ethicists, who contend that late icons could never have imagined their likeness being used in this way and so could not have consented to their estates’ licensing agreements with ElevenLabs. But Caine was all in, and received an upfront fee, an executive from ElevenLabs told me. When I asked how much of the company’s business will come from selling voice services, this person said that it’s “too early to tell.”

    Interestingly, ElevenLabs also revealed that Matthew McConaughey is both an investor and a customer. According to a statement, he’s been working with ElevenLabs since 2022, and is using the tech to bring a Spanish audio version of his newsletter to his readers. Alright, alright, alright. (Sorry…)
 

Deal of the Week

CoreWeave, which built its business on renting out Nvidia G.P.U.s—mainly to infrastructure-constrained hyperscalers—reported earnings last night that sent the stock plummeting some 16 percent. Though third-quarter revenue more than doubled year over year to $1.36 billion and net losses narrowed to $110 million (practically infinitesimal in A.I. terms…), the company’s operating income fell by more than half, to $51 million, and its operating margin plummeted from 20 percent to 4 percent. Meanwhile, its debt spiked to the tune of billions of dollars.

In the days leading up to the report, CoreWeave C.E.O. Michael Intrator, S.V.P. of engineering Chen Goldberg, and chief strategy officer Brian Venturo dumped tens of thousands of shares of the stock, according to S.E.C. filings. Just the sort of leadership you want to see from the management team!

Runner-up: SoftBank, meanwhile, reported record net income for the quarter, a substantial portion of which came from unrealized “fair value” gains from the company’s investment in OpenAI—not the first time we’ve seen “fair value” factor into a corporate balance sheet. At the same time, SoftBank sold its entire position in Nvidia for $5.8 billion, partially sold its T-Mobile position for $9.2 billion, and secured an $8.5 billion bridge loan to help with its investment in OpenAI.

And now for the main event…

The A.I. Underground

The A.I. Underground

While the Big Five blow through trillions in pursuit of a theoretical A.I. breakthrough, smaller labs are using models that are far less energy-intensive to solve practical, real-world problems. Who needs giant L.L.M.s?

Ian Krietzberg Ian Krietzberg

Over the past few years, the astronomical, market-bending reallocation of capital into A.I. has been predicated on a simple thesis: It will take trillions of dollars, thousands of data centers, and hundreds of new power plants to unleash a transformative superintelligence. “It’s hard to even imagine today what we will have discovered by 2035,” Sam Altman wrote in June. “Maybe we will go from solving high-energy physics one year to beginning space colonization the next year, or from a major materials science breakthrough one year to true high-bandwidth brain-computer interfaces the next year.” Heavy cake.

The next month, Elon Musk said that while Grok 4 had not “yet invented new technologies or discovered new physics,” it was “just a matter of time.” Dario Amodei, the C.E.O. of Anthropic, has echoed that language, asserting (baselessly) that A.I. will soon surpass the smartest Ph.D.s, if it hasn’t already. Indeed, the entire sales pitch of the frontier model companies—OpenAI, Anthropic, xAI, Meta, and Google DeepMind—rests on the notion that bigger is better.

But while the Big Five pour money into the infrastructure required for a theoretical A.I. breakthrough and their valuations swell to unprecedented levels, a quieter revolution is taking place among smaller companies constructing intricate systems of lighter-weight models to solve highly specific, tangible, real-world problems—rather than devoting all their attention, time, and money to the intangible dream of one model to rule them all.

Single-Model Minded

One realm in need of exactly this kind of practical advancement is materials science—think better battery technology, more powerful solar panels, more efficient engines, faster planes, better semiconductors, etcetera. Progress in the field has been sluggish given the exorbitant costs and time required for breakthroughs. To speed up the process, Radical AI, which was founded in 2024, is working to create what C.E.O. Joseph Krause described to me as the “materials flywheel,” which uses different A.I. models, automation, and robotics technologies to predict and autonomously test new materials. The prediction process takes advantage of a sizable system of diffusion models, neural networks, and generative models, in addition to advanced atomistic models, which essentially simulate materials at an atomic level. Large language models—basically, fine-tuned versions of some of the offerings from the major labs—are also part of the mix, but they’re primarily an interface layer between the more specialized systems and the end user.

Radical, which secured a million-dollar contract with the U.S. Air Force in August, is currently focused on developing high-entropy alloys to help the military advance its hypersonic flight capabilities. Their A.I. system is designed to predict new structures for the alloy, which it then sends to its “self-driving lab” to test. By the end of this year, Krause hopes to conduct 100 experiments each day. For comparison, he told me that he ran around 50 similar experiments a year as a Ph.D. student studying materials science, and added that materials experiments tend to have a nearly 90 percent failure rate. With Radical’s autonomous lab, each failure will feed data back into the A.I. system, hopefully refining its predictions.

In July, the company secured a $55 million seed round with participation from Nvidia, among others. A significant portion of that money, Krause said, is going into the autonomous lab. “We envision a world where now, in one brain, you have discovery all the way through to light manufacturability in like, a week, versus the 15 years it takes today,” he added. For Radical, the business opportunity is selling valuable materials; A.I. is just how it’s getting there.

Meanwhile, a systems-driven approach to simulation also sits at the core of Geminus, which operates a platform designed to make industrial operations more efficient—for example, by helping oil companies optimize production processes while reducing their environmental impact. Often, the data associated with industrial applications is very noisy, while the decisions derived from it are high-impact. That makes precise predictions—with quantifiable confidence scores—incredibly valuable. Geminus achieves this by fusing A.I. model architectures with more classical, physics-based models and plenty of guardrails and constraints.

Dr. Karthik Duraisamy, founder and chief scientist at Geminus, and a professor at the University of Michigan, doesn’t believe we’ll reach a point where a single model will be able to robustly function in scientific or engineering environments on its own. He explained to me how, in a paper over the summer, he’d argued that the best frameworks involve a “big reasoning model at the top, [which then] needs to be talking to smaller, expert foundation models that know only molecules, or biology, or weather,” etcetera. Large models, he added, play a big role, but “on their own, they’re very deficient.”

This multi-model philosophy has also been adopted by xCures, a platform designed to process and organize unstructured data from medical records to provide clinical insights. Mika Newton, the company’s C.E.O., also argued that instituting a “high degree of constraints” around the platform’s central large model using smaller, narrowly trained, expert models leads to more reliable and robust performance. “When we try to charge people for our software, they go, Well, I can just throw my medical records on ChatGPT. We’re like, Go for it—and the reason is, those models are not fit for purpose,” Newton said. “When you’re using a general model, you get the hallucination issue. The Minority Report of healthcare is not coming soon. … I think you’d have way too many degrees of freedom and potential error.”

No Need for Gigawatts

While these smaller players might uncover more cost-efficient and creative ways to achieve what many of the hyperscalers are ostensibly aiming for, it’s unlikely that the relentless tide of data center expansion will ebb anytime soon. The market forces are overwhelming, the upside remains tantalizing, and the stakeholders are still innumerable. But some of these smaller companies are starting to develop workarounds that challenge the narrative that comic book–level expansion is essential for the industry’s continued growth.

For example, SiMa.ai is focused on powering A.I. at the edge, which basically refers to hardware—medical devices, robotics, vehicles, etcetera—that has been imbued with A.I. tech. Krishna Rangasayee, SiMa’s C.E.O., told me that the hardware side of things has largely been overlooked in deference to the cloud, and that the company has been building specially designed silicon chips and software to meet what he described as a growing need. So far, the company has raised a total of $355 million in venture capital.

When we spoke, Rangasayee was quick to note that, when it comes to efficiency, SiMa consistently outperforms Nvidia by a healthy margin. “We have gotten comfortable with megawatts and gigawatts [from] nuclear reactors now going [to] data centers and such. We just don’t have the capacity, and I also think there’s no need for it,” he said. “We are a proof point that there’s no need to burn power like we are. I’ve joked, If you want to burn more power and spend more money, please use Nvidia. If you think there is an alternative, we are not too shabby.”

 

That’s all for today. I’ll see you on Thursday.

Ian

The Powers That Be

Join Emmy Award-winning journalist Peter Hamby, along with the team of expert journalists at Puck, as they let you in on the conversations insiders are having across the four corners of power in America: Wall Street, Washington, Silicon Valley, and Hollywood. Presented in partnership with Audacy, new episodes publish daily, Monday through Friday.

The Varsity

A professional-grade rundown on the business of sports from John Ourand, the industry’s preeminent journalist, covering the leagues, players, agencies, media deals, and the egos fueling it all.

Stories
Brian Roberts of Arabia

Brian Roberts of Arabia

MATTHEW BELLONI

LVMH’s Secret Weapon

LVMH’s Secret Weapon

LAUREN SHERMAN

Disney-YouTube Leverage

Disney-YouTube Leverage

JOHN OURAND

Puck
Facebook Twitter Instagram LinkedIn

Need help? Review our FAQ page or contact us for assistance. For brand partnerships, email ads@puck.news.

You received this email because you signed up to receive emails from Puck, or as part of your Puck account associated with {{customer.email}}. To stop receiving this newsletter and/or manage all your email preferences, click here.

 

Puck is published by Heat Media LLC. 107 Greenwich St., New York, NY 10006

SHARE
Try Puck for free

Sign up today to join the inside conversation at the nexus of Wall Street, Washington, A.I., Hollywood, and more.

Already a member? Log In


  • Daily articles and breaking news
  • Personal emails directly from our authors
  • Gift subscriber-only stories to friends & family
  • Unlimited access to archives

  • Exclusive bonus days of select newsletters
  • Exclusive access to Puck merch
  • Early bird access to new editorial and product features
  • Invitations to private conference calls with Puck authors

Exclusive to Inner Circle only



Latest Articles

MELANIA documentary
Matthew Belloni • November 11, 2025
Can ‘Melania’ Open?
On top of the $40 million Amazon ponied up for Brett Ratner’s docu-hagiography, the studio is spending another $35 million to open it in 27 countries, including a splashy Kennedy Center premiere to be attended by top executives. But for all the expense, Melania is for an audience of one.
Darian Mensah duke college football
John Ourand & Eriq Gardner • November 11, 2025
The People v. Darian Mensah
Assessing Duke’s epic lawsuit and a full slate of other football-related cases approaching their day in court with Eriq Gardner, Puck’s resident legal expert.
Rachna Shah and Renee Barletta met gala
Lauren Sherman • November 11, 2025
A Met Gala P.R. Switcheroo & LVMH’s Watch Week
News and notes on a Met Gala P.R. shake-up, Tamara Mellon’s bid to buy back Jimmy Choo, and the state of LVMH’s watch business.


Adam Baidawi
Lauren Sherman • November 11, 2025
GQ’s Man of the Year
The chatter inside Condé Nast is that Adam Baidawi is winning the horse race to helm GQ’s global operations. But is it actually sealed up?
Donald Trump
Julia Ioffe • November 11, 2025
The Greenland Mile
After claiming the “framework of a deal” to expand America’s presence on the world’s largest island, Trump has dropped his threats to invade Greenland. Thank God, because a direct assault on Greenland wasn’t going to be a cakewalk.
Sam Altman
Ian Krietzberg • November 11, 2025
Sam Altman’s Mad Men Era
It was inevitable that OpenAI, a massive consumer-facing company racking up historic losses, would enter the advertising business. Will this become the new normal for the industry? Or will ChatGPT users revolt?


Donald Trump
Leigh Ann Caldwell • November 11, 2025
Trump’s G.O.P. Greenlanditis
With his Davos speech, the president reassured jittery Republicans that invading Greenland is, for now, off the table. But conversations on the Hill have escalated, as even Trump’s G.O.P. allies warn that any move that blows up NATO could end his midterm hopes—and lead to impeachment, too.


Get access to this story

Enter your email for a free preview of Puck’s full offering, including exclusive articles, private emails from authors, and more.

Verify your email and sign in by clicking the link we just sent.

Already a member? Log In


Start 14 Day Free Trial for Unlimited Access Instead →



Latest Articles

Bari Weiss
Dylan Byers • November 11, 2025
Bari’s Prison of Her Own Design
After a month of contentious delays, 60 Minutes finally aired its piece on the notorious El Salvador prison CECOT. The “hostage standoff,” as one person put it, ended in an uneasy truce that could have been reached a month ago—and without exposing the distrust and division at Bari Weiss’s CBS News.
Jonathan Anderson dior 2026
Lauren Sherman & Rachel Strugatz • November 11, 2025
Paris Men’s FW26 Trends & Harry’s Le Labo Dupe
News and notes on the biggest trends out of Paris Menswear Fashion Week; former i-D editor Alastair McKimm’s new magazine venture; and Harry’s new TikTok-exclusive, scent-dupe body wash series.
Pat McGrath
Rachel Strugatz • November 11, 2025
Pat McGrath Going Once, Going Twice…
It wasn’t so long ago that the namesake beauty line of the fashion industry’s go-to makeup artist was a market leader, with a frothy valuation to match. Next week, it will hit the auction block. What went wrong? And can it be resurrected?


Sotheby's Klimt
Marion Maneker • November 11, 2025
The Hot 50: Our Semiannual Market Temp Check
An excavation of the art market’s robust performance in the second half of 2025, with the latest (and greatest) data from ARTDAI. As you’ll see, the market is healthier and more varied than ever.
Geoffroy van Raemdonck
William D. Cohan • November 11, 2025
The Saks Financial Colonoscopy
Amid a torrent of bankruptcy filings, a blunt declaration by Saks Global’s newly appointed chief restructuring officer lays out precisely what went wrong and when, and who got screwed hardest—plus which risk-hungry investors are likely to call the shots moving forward. As it turns out, the company’s capital structure became “unsustainable” almost immediately after its $2.7 billion acquisition of Neiman Marcus Group in December 2024.
Melanie Ward
Lauren Sherman • November 11, 2025
Milano Menswear Reflections & A Melanie Ward Tribute
News and notes on a thoughtful tribute to the late stylist Melanie Ward, the sudden omnipresence of peptides, and a somewhat emaciated men’s fashion week in Milan.


Bartolomeo Rongone
Lauren Sherman & Sarah Shapiro • November 11, 2025
Moncler’s New Boss & Chanel’s Golden Globes Halo
News and notes on Bartolomeo Rongone’s new assignment as the C.E.O. of Moncler Group, the renewed fanfare around a beloved Valentino documentary following the great designer’s passing, and Chanel’s Golden Globes brand-awareness bump.
Get access to this story

Enter your email to get access to one article and free previews of our private emails from Puck authors and editors.

OR

Already a Member? Sign in



Latest Articles

Brian Roberts
Julia Alexander • November 11, 2025
NBC’s Golden Ratio
A partnership with Nippon TV will give NBC access to new technology meant to optimize its sports content for younger audiences. It’s a timely play—but one that also belies Peacock’s larger problem with viewer engagement.
Amber Venz Box
Sarah Shapiro • November 11, 2025
How to Win Influencers and Friend People
With a $2 billion valuation and first-mover advantage, LTK has long been the gold standard in influencer affiliate marketing. But as competition from ShopMy and others heats up, the O.G. company has had to do more to attract and retain users—like sharing some of its previously well-guarded data.
ICE protest
Peter Hamby • November 11, 2025
Inside the Democratic ICE Storm
A remarkably candid conversation with Adam Jentleson, the founder and president of the Searchlight Institute, about the rhetorical fight over abolishing ICE that’s raging inside the Democratic Party.


Dario Amodei
Ian Krietzberg • November 11, 2025
Claude Code & Theory
A new wave of A.I. coding tools are impressive and empowering enough to make one imagine a future where we’re all coding our own apps and software engineers are a thing of the past. But these days, it still takes a pro (or armies of them) to get it right.
White Cube Gallery New York
Marion Maneker • November 11, 2025
Dye Hard & Humeau’s Bat Cave
Fresh from their holiday hibernation, New York galleries are once again buzzing with crowded openings and legendary works from the likes of Humeau, Pousette-Dart, Eggleston, and Flavin.
Ted Sarandos
Matthew Belloni • November 11, 2025
Movie Theaters Want a Ted Sarandos Blood Oath
Regal’s Eduardo Acuna goes public with his pitch for Netflix to sign a 10-year binding pledge with the Trump D.O.J. (and other ideas), ensuring Sarandos won’t go back on his recent promise to give Warner Bros. movies a 45-day window. Offering Greta Gerwig’s ‘Narnia’ a wide release would help, too.


Amy Klobuchar
Abby Livingston • November 11, 2025
Klobuchar’s Minnesota Succession Mess
Two days before the killing of Renee Good, news leaked that Senator Klobuchar was weighing a bid to succeed Tim Walz as governor of Minnesota. But while the chatter about Klobuchar has receded from the headlines, Democrats are quietly discussing the political impact of a second open Senate seat in 2026.


  • Terms
  • Privacy
  • Contact
  • FAQ
  • Careers
© 2026 Heat Media All rights reserved.
Create an account

Already a member? Log In

CREATE AN ACCOUNT with Google
CREATE AN ACCOUNT with Google
OR YOUR EMAIL

OR

Use Email & Password Instead

USE EMAIL & PASSWORD
Password strength:

OR

Use Another Sign-Up Method

Become a member

All of the insider knowledge from our top tier authors, in your inbox.

Create an account

Already a member? Log In

Verify your email!

You should receive a link to log in at .

I DID NOT RECEIVE A LINK

Didn't get an email? Check your spam folder and confirm the spelling of your email, and try again. If you continue to have trouble, reach out to fritz@puck.news.

CREATE AN ACCOUNT with Google
CREATE AN ACCOUNT with Google
CREATE AN ACCOUNT with Apple
CREATE AN ACCOUNT with Apple
OR USE EMAIL & PASSWORD
Password strength:

OR
Log In

Not a member yet? Sign up today

Log in with Google
Log in with Google
Log in with Apple
Log in with Apple
OR USE EMAIL & PASSWORD
Don't have a password or need to reset it?

OR
Verify Account

Verify your email!

You should receive a link to log in at .

I DID NOT RECEIVE A LINK

Didn't get an email? Check your spam folder and confirm the spelling of your email, and try again. If you continue to have trouble, reach out to fritz@puck.news.

YOUR EMAIL

Use a different sign in option instead

Member Exclusive

Get access to this story

Create a free account to preview Puck’s full offering, including exclusive articles, private emails from authors, and more.

Already a member? Sign in

Free article unlocked!

You are logged into a free account as unknown@example.com

ENJOY 1 FREE ARTICLE EACH MONTH

Subscribe today to join the inside conversation at the nexus of Wall Street, Washington, A.I., Hollywood, and more.

START 14-DAY FREE TRIAL

  • Daily articles and breaking news
  • Personal emails directly from our authors
  • Gift subscriber-only stories to friends & family
  • Unlimited access to archives
  • Bookmark articles to create a Reading List
  • Quarterly calls with industry experts from the power corners we cover